Adidas just announced the Adidas GMR: a sensor and insole that you can put in your shoe, and then have it detect your movement on the pitch. Powered by Google's "Project Jacquard" connected clothing initiative (so far mostly known only for a smart jacket), Adidas' GMR can measure your kicks, shot power, distance and speed. These seem like useful measurements for any footballer. , but they are especially aimed at players of FIFA Mobile Ultimate Team (available on iOS and Android), because by facing challenges and reaching milestones, you can earn rewards. in play, such as coins and skill upgrades. .
![El sensor Adidas GMR se desliza en una plantilla]()
The Adidas GMR sensor slips into an insole (Image credit: Adidas) An example of the kind of challenges offered by Adidas GMR is taking 40 powerful shots in the penalty area in a week. There will also be leaderboards you can participate in, adding a social element to the technology. It's an interesting idea, but potentially niche, as it requires you to play both physical and digital football to reap most of the benefits, but at $35/£29.95 (around AU$55), it doesn't. Adidas GMR will be cheap to try, and it's now available direct from the Adidas website and at select Adidas stores. It's also a promising sign that connected clothing isn't a dead category for Google and other brands, because as this shows, there's a lot of potential in the space.