Twitter kills fleets less than a year after public launch

Twitter kills fleets less than a year after public launch
In less than a year, Twitter has said goodbye to its version of stories called Fleets. Inspired by the success of Stories on Snapchat, Instagram, Facebook and WhatsApp, Twitter fleets were also fleeting and true to nature, they will disappear on August 3rd. In an official blog post, the company said that the fleets have failed to gain traction and are unable to attract more users to join the platform or share their fleeting thoughts. However, the company claims that Fleets provided them with important insights and lessons that will be used to improve Twitter as a platform. Once Fleets is gone, users will see active Spaces from the Twitter Clubhouse clone at the top of their timelines on mobile apps. Twitter Vice President of Product Illya Brown said: “We've built fleets to address some of the anxieties that keep people from tweeting. Fleets are used primarily by people who are already tweeting to amplify their tweets and speak directly to others. Acknowledging that the product didn't live up to expectations, she said, "We'll explore other ways to solve what's stopping people from engaging on Twitter." And for the people who are already tweeting, we're working hard to make it better. Now, the microblogging platform plans to add Fleet functionality to Tweet Composer to enhance the regular tweeting experience. Features to be implemented include a full-screen camera, text formatting options, and GIF stickers, among others. Twitter recently announced that it would monetize fleets with full-screen video and text ads. However, due to low usage, the company was unable to generate revenue. Although it is not certain that the ads will continue to appear in other places on the social media platform. Twitter recently tested several new features, such as a variety of emojis for users to better express themselves, Twitter Blue, and since Spaces gained decent traction, it has introduced ways for content creators to generate additional revenue using Super Follows and Ticketed Spaces. . Promising to evolve as a platform, Brown said, “If we don't evolve our approach and downsize from time to time, we're not taking enough risk. We'll continue to create new ways to participate in conversations, hear feedback, and change directions when there may be a better way to serve the people who use Twitter. Follow TechRadar India on Twitter, Facebook and Instagram for the latest updates.