In June, Twitter began testing a new feature that invited users to read stories before retweeting them. This was mostly limited to those who used the app on the Android platform. After three months of running, Twitter now says that the prompt feature is working. The experience led to more people opening articles, and in some cases not retweeting at all. Twitter shared information about the effectiveness of the message and how it changed the behavior of users when they see the alert.
Twitter information
Twitter says that people open articles 40% more often after viewing the message. The bottom line, she says, is that more people are reading. According to Twitter, people opening articles before retweeting increased by 33%. This, of course, means more informed tweets. “Some people didn't end up retweeting after opening the article, which is a good thing; some tweets are better left in drafts,” Twitter said. The figures published by Twitter look good. While on one level these factual suggestions may seem silly to Twitter power users, the fact that they are effective reflects the fact that the platform has a smorgasbord of users. These messages add value to lay users. More interestingly, not many people seem to view this as intrusive.? More Reading: People Opening Articles 40% More Often After Viewing the Tweet Message More Informed Tweets: People Opening Articles Before RTing Increased by 33%? Some people didn't finish RTing after you opened the article, which is good! Is it better to leave some Tweets in drafts? September 24, 2020