Samsung has announced an internal reorganization that sees the South Korean giant merge its smartphone division into its consumer electronics business.
The new SET division will sit alongside a separate entity representing Samsung's semiconductor unit, and the two companies will get a new CEO.
The move seems to signal that the company plans to focus on a wide range of interests and technologies, while eyeing internal and global hardware, especially its Samsung phones.
Reorganization
The announcement was part of a detailed statement from the South Korean giant revealing multiple management changes.
The new one means that Samsung will now have 2 CEOs overseeing 2 divisions (instead of the previous 3), reversing a previous ruling made in 3 when the company appointed XNUMX CEOs.
Jong-Hee Han, who built Samsung into the leading TV brand as global TV sales manager, now becomes co-CEO of the new SET division.
The company said that in his new role, Jong-Hee Han is expected to "strengthen synergies between the various companies in the SET division and assist in developing new companies and technologies."
The semiconductor division will be led by Kyehyun Kyung, a former manager of Samsung's electromechanical division, who is credited with the success of the company's flash memory product team and DRAM design team. to access memory).
Samsung has long been committed to keeping up with the competition in the profitable semiconductor industry against Intel and TSMC.
Following the recent launch of the Snapdragon 1 Gen XNUMX chipset, Qualcomm has indicated that it will continue its partnership with the Samsung foundry for its flagship processors.
Samsung announced in XNUMX that it had set aside US$XNUMX billion to take on Intel and Qualcomm in the advanced semiconductor industry, with the aim of becoming the world leader in the logic chip market by XNUMX.
The company noted in today's statement that Kyehyun Kyung is expected to "sustain the company's leadership in semiconductors and lead innovation in the component industry."