Samsung and Hoyts Team Up to Launch Onyx, Australia's First LED Cinema Screen

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• Samsung and Hoyts Team Up to Launch Onyx, Australia's First LED Cinema Screen

Since the introduction of cinema some 130 years ago, audiences have flocked to large theaters to watch moving images projected from behind the room onto a large white (often silver-backed) screen in front. And while projection technology has moved from celluloid to digital in recent years, projected light will only lead you in terms of color accuracy and contrast. Now Samsung has partnered with Hoyts to lead Australians into the next evolution of cinema technology, by announcing the launch of the country's first Onyx Cinema LED screen in Sydney.

What is Onyx Cinema LED?

The Onyx screen is basically a large 4K LED screen with a size of 14 meters. East
means it offers all the inherent benefits of the technology, such as exceptional brightness, greater color accuracy and deep blacks. The screen can also display true HDR images and offers a maximum brightness level of 146fL, which Samsung says is "almost 10 times higher" than standard projector technologies are capable of. . Samsung has prepared a short video explaining in more detail the difference between Onyx technology and standard cinema projection, which you can watch below:

When and where?

You won't have to wait long to check out the new screen technology, either: The Hoyts Onyx Cinema LED screen is now open to the public at the theater chain's flagship location in the Moore Park entertainment district, while a second location is set to open in Hoyts Highpoint in Melbourne next month. Aussies can already book tickets to Onyx sessions in Sydney today, and most importantly, standard ticket prices apply, meaning you won't have to pay (yet). bonus for discovering new cinema technology. (We don't know if this might change in the future, but given the penchant for modern movie theaters to charge more for something out of the ordinary, we wouldn't be surprised.)

(Image credit: Samsung) The Australian sites join other Samsung Onyx displays around the world, including Los Angeles, Beijing and Zurich.