Samsung's full line of 2023 OLED and Neo QLED TVs now available


Samsung has announced that its full line of OLED and Neo QLED TVs for 2023 are now available in the US. The company had previously announced prices for almost all models, and some new TVs had been launched, such as the QN900C/QN800C TVs 8K and QN90C 4K, as well as its 2023 OLED lineup. But starting today, Samsung's entire family of premium TVs for 2023 is finally available to buy.

The company also announced several "Your Choice" packages for buyers of its new 2023 Neo QLED 4K, 8K and OLED TVs that will be available from today until April 16. These offers allow buyers to take advantage of free delivery and installation and, in the case of the new 8K models, also receive a free 32-inch Samsung The Frame QLED TV.

The Samsung 2023 TVs performed exceptionally well in our recent hands-on tests of the QN900C 8K and QN95C 4K Neo QLED models, and we have every reason to believe they'll make it to our list of the best 8K TVs and the best 4K TVs, respectively. , following our upcoming full reviews. The same goes for the Samsung S95C OLED, which looks set to top our list of the best OLED TVs.

Interesting offers from Samsung

These are the details of the Your Choice offers that Samsung has announced to celebrate the arrival of its complete line of televisions:

Samsung The Frame TV displaying artwork in a living room

Samsung's The Frame 2022 QLED TV showing art in ambient mode (Image credit: Samsung)

Analysis: The 2023 television season is in full swing

With Samsung's full range of high-end TVs arriving in the US, the 2023 TV season is now underway. Will people buy? While inflation has hit the economy of the United States and other countries hard, there are signs in the United States at least that consumer confidence remains strong, although it has bottomed out in four months in March 2023.

If consumers are really willing to spend on a new TV, they will find that prices for the new Samsung Neo QLED TVs will be the same at launch as they are in 2022, while OLEDs are significantly more expensive.

If history is any indication, and by that we mean specifically 2022, prices will begin to fall in the summer and then follow a strong downward trend until the Black Friday sale season. Still, Samsung is smart to offer these bundles, which will also save money for first-time buyers who want new TVs.

Samsung's free 32-inch The Frame deal seems particularly intriguing, as this deal is for the updated 2022 model that added an anti-reflective coating to reduce screen glare. And while 32 inches may seem small compared to a 8-inch or larger 65K TV, it's a perfect size for a wall set that displays art in ambient mode, a key feature of The Frame.

After our testing of Samsung's new 8K and 4K Neo QLED and OLED TVs, we can confidently say that buyers of the company's premium TVs for 2023 will not be disappointed. All of these TVs feature enhanced processing to improve picture quality, and we found the S95C to be the brightest OLED TV we've tested so far in our hands-on review of the 77-inch model. Our review of the new LG G3 is coming up, so we can't say which of these two flagship OLEDs will end up being brighter, but we can say that Samsung's slim and stylish SC95C caught our eye in more than one title.