LG brings its transparent OLED TV to beds, restaurants and traffic windows

LG brings its transparent OLED TV to beds, restaurants and traffic windows
One of the big tech trends at CES 2021 could be transparent displays, and LG is leading the charge with a showcase of where its 55-inch transparent OLED technology could show up in our daily lives. Currently, LG is the only company that makes transparent OLED screens, but there are others that make transparent LCD screens. LG claims that its OLED technology is superior, with its panels achieving 40% transparency, while the LCD offers just 10%. During CES 2021, LG will showcase its 55-inch transparent OLED in a number of ways, including displaying the panel embedded in a frame designed to sit at the foot of the bed. The TV will be able to go out of frame (as we've seen with traditional in-bed TV setups) and display information in a variety of aspect ratios, which means you won't necessarily have to turn everything on. the screen. every time you use it. There are also cinematic speakers built into the frame, eliminating the need for additional surround speakers (although we can't say if these speakers are any good). LG says that the bezel that houses the screen and speakers can be easily moved around the house, although we'll have to wait for more details before we know if that's actually the case. What's encouraging here, though, is that LG is pushing for a clear consumer concept for its transparent displays, giving more hope to those looking to buy one for their homes in the future. Initially, however, transparent OLED TV screens will be more prevalent in commercial settings.

Transparent OLED away from home

LG OLED transparente

(Image credit: LG) Two other scenarios LG will showcase at its CES 2021 virtual booth are business parameters. First, the idea of ​​having a transparent OLED screen in a restaurant, where diners can view the menu and select their food through the screen, while still seeing the restaurant behind. The other example is the replacement of a traditional subway window with the transparent 55-inch OLED screen, allowing commuters to view maps and useful information on the screen while still looking through the screen to the outside. While all of this sounds good, it's worth approaching transparent OLED screens with caution. We've seen previous transparent displays plagued by low contrast and black levels, and while LG says its latest transparent OLED offers "clear picture quality," we'll have to wait until we actually get a physical look at it before using one. judgment. There is currently no word on when this technology will actually be available to consumers, but we expect it to be extremely expensive when it first hits the market. This isn't the first time we've heard of LG's transparent OLEDs. Panasonic announced transparent TVs using LG panels in November 2020, though they're intended for the commercial market, so you won't be able to buy one. CES 2021 takes place from January 11-14 and we'll be covering the Virtual Tech Show live throughout the week to bring you all the latest news and products, including all the extra details from LG on availability, pricing and the specs of its transparent OLED. . is displayed.