Marketing is probably the most important lifeline of any business; that is and has always been an integral part of how business is done. Developing the best product the world has ever seen is a great thing, but without proper marketing the product could never be put on the market or perform so badly that the company will have to shut down. With the widespread adoption of technology in many everyday activities, technology has opened a new frontier for marketers who want their products to be accessible to their target audience. Digital marketing, which focuses mainly on marketing through technological tools, is not a buzzword; Now he is a monster in the marketing world. With the projections that marketers would spend more than € 375 billion on digital advertising by 2021, it is clear that it is really a big problem. The crazy reality of the world we live in is the speed with which technology evolves. We moved from a world where mobile phones were a novelty to a world where we carry smartphones with greater processing power than the computers previously used to put the first men on the moon. The € 375 billion question is: how will technology affect the future of marketing in 2019?
the brand image
Businesses small and large have found many ways to use technology to launch, promote, and build brand awareness. With innovations such as electronic billboards and the Internet, it is now easier for brands to optimize their main touch points, thus fostering positive relationships between them and their target audiences. Image Credit: Shutterstock (Image: © Photo Credit: Jirsak / Shutterstock)
Customer Service
Using technology to improve customer relationships also marks milestones in the business world. At the time, it took a long time to identify potentially damaging customer service red flags. Today, the ability to monitor brand conversations in real time and deal with PR issues before they become a real controversy is an important asset to the world of customer relations. / public
Information return
Given the vital importance of interactions between brands and customers, immediate reactions have also added technology. The media such as internet surveys, social media, live video sharing, etc. allow brands to know which of their products or services need to be discontinued or improved even before these products / services are marketed on the market. the market. This type of interaction also builds trust between brands and their customers, and technology is an important element. (Image: © Photo Credit: TeroVesalainen / Pixabay)
arrive
The number of potential customers that brands can reach through technology is staggering. Companies in the corporate sector take advantage of this to try to establish competitive advantages over their competitors. Technology has prevailed over how brands develop contact with their target audience and 2019 will only make the competition even fiercer. The world has stopped using old media like television, radio and print media to reach the target audience, where people are today, is online about the media. Social. In March 2019, Facebook had 2,380 billion monthly users, compared to 23,2 million views for Roseanne, the TV show that received the most viewers in 2018. The gap between Two is astronomical. It is only reasonable to adopt the platform where you have the widest reach and find a way to use it optimally.
Categories of technological models used in marketing.
While the use of technology in marketing is not limited to the areas mentioned above, the specialists of the models and categories of technology in question are more important to the marketer of this new world. This is because modern future marketers need to have a thorough understanding of the evolving field in order to be successful in the field. I'll look at some of the following categories: Artificial Intelligence (AI): Artificial intelligence is personal development and improving the efficiency of machines for task execution. Human beings leave little or no room for error. When it comes to marketing, this helps many businesses better understand the type of audience their businesses attract.
marketing strategies through recommendations, search engines, predictive search and a dialog. Intelligence of Objects (IoT): IoT is a network of physical devices, digital machines, and other objects that enable seamless data transfer. on the network without any real-time interaction. This will improve the way marketers gain knowledge and understanding of their customers. Digital data - For marketers, data is life. Companies use the information from the data to find out what users like to do, their tastes and interests. This can help companies develop Plan Bs to save some situations. The Internet is a gold mine for data processing companies, and the ease of collecting, evaluating, and using data to plan future marketing campaigns is a marketers dream. Virtual Reality (VR) – will remain at the forefront in 2019 with the full range of exciting new practical applications. Without a doubt, this will be the solution to distribute as much content as possible through digital channels and improve the user experience, regardless of the costs associated with future scanning. Many examples abound in the marketing world to explain how these technological models have been used to optimize marketing. bells. For example, Amazon's Alexa Lost Your Voice campaign, originally broadcast during the 2018 Super Bowl, harnessed the power of voice and video to capture the hearts of more than 47 million viewers who entered the In Touch ad broadcast on the different channels that it has been distributed. In addition, eBay and Myer formed a partnership that resulted in the launch of virtual reality-based technology that allows Australian users to browse more than 12,500 products using eye recognition technology. Cherry Ripe also showed how to use the data provided to optimize marketing campaigns with its OOH advertising campaign.
Impact of technology on marketing.
Attract and convert customers. Once the ad is attractive, the trend is to attract and convert more customers. Both advertisers and marketers use VR and AR to tell short stories of brands and companies; Both technologies create interactive experiences. Close the circle between digital and digital printing by helping companies bring their audience to a virtual showcase where they bring the real world to digital reality, personalizing everything. Exploring new products and services; Imagine a world where everyone reads reviews or looks at photos before clicking on them.
Looking Ahead
In 2019 and beyond, the business sector will continue to focus on mobile and optimized content, and the number of smartphone users will reach more than 3 billion in the world. When it comes to e-commerce, companies need to react and optimize their digital marketing. Upgrading the 5G network connections will enable the rapid execution of business and marketing transactions. More technologies and trends will emerge, enabling business owners to make better marketing decisions that will achieve thoughtful, progressive goals and broaden the consumer base. Whatever the case, you can be sure that we will continue to keep you informed. Guy Sheetrit, CEO of Over The Top SEO