Google has announced that it will update its financial products and services policy to allow companies that offer cryptocurrency exchanges and wallets to promote on its platform later this summer. Cryptocurrency ads have been banned by the search giant since March XNUMX, though it updated its policy a few months later, in September of the same year, to allow cryptocurrency exchanges to become certified advertisers. on its platform in the US and Japan. At that moment, Facebook decided to ban any and all ads for Bitcoin and other cryptocurrencies for fear of possible scams advertised on their platform. Like Google, the social media giant has finally lifted its ban on letting pre-approved advertisers run ads for cryptocurrency. Now that cryptocurrencies have become popular with users, payment processors like Paypal, and even big banks, Google's decision to reverse its previous cryptocurrency ban makes a lot of sense, and perhaps Facebook could do the same.
Cryptocurrency Ads on Google
Starting in August, advertisers offering cryptocurrency exchanges and wallets targeting users in the US can start running ads on Google in accordance with a new company policy statement. However, to be certified by Google, advertisers must be properly registered with FinCEN as a money services company or a state or federally licensed entity, comply with local legal requirements, and ensure that their ads and landing pages comply with any and all Google Ads policies. It should be noted that cryptocurrency exchanges that were previously certified with Google will need to request recertification as part of the change by completing a request form that is expected to be published in early July. Although cryptocurrency exchanges and wallets will be able to advertise with Google later this summer, advertisements for initial coin offerings (ICOs) and DeFi trading protocols are still prohibited, as are mentions of celebrities in cryptocurrency, wallets are not hosted and unregulated DApps. through the block