Google has announced plans to provide €100,000 in Google Career Certificates to US-based companies that want to train their employees in data analytics, digital marketing, IT support, project management, or customer experience design. user (UX).
Eligible organizations can apply for up to 500 scholarships each in a variety of digital skills. Google says no previous experience is required and degrees can be earned over a period of three to six months of part-time study.
Google launched its Career Certificates program in 2018, with more than 70 people in the United States and 000 worldwide earning at least one certificate during that time.
Google has also added a new e-commerce and digital marketing certificate to the curriculum, which teaches skills like building an online store, measuring analytics, and building customer loyalty using tools like Google Ads and Analytics, as well as non-technical tools. of Google.
Closing the skills gap
Research shows that today's American job market is changing. According to the latest Gartner Global Labor Market Survey, only 29% of IT employees worldwide have strong plans to stay with their current employer.
In the United States, while all IT jobs lost during the pandemic have been recovered, statistics show that hiring IT professionals is now hampered by a lack of qualified people.
"The already tight job market has gotten even tighter as competition for tech talent reaches near-record levels. For any employer relying on the old recruiting playbook, it's time to rethink approaches to hiring and retention," said Herbert, director of research at CompTIA. in a statement in April.
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