Google is about to better understand your search queries

Google is about to better understand your search queries

Google has announced the release of a major update to its search engine, which should mean that it understands contextual queries better, rather than just matching keywords, it will include what you're trying to say.

Thanks to a new machine learning process, Google says, you no longer have to try to fill in your keyword searches to get the correct results first. Instead, you can be more natural and talkative.

"Especially for longer and more conversational queries, or searches where prepositions like" for "and" for "count for meaning, the search will be able to understand the context of the words in your query," says Google's Pandu Nayak.

"No matter what you're looking for or what language you speak, we hope you can remove some of your keywords and do research naturally for you," adds Nayak.

Seek and you shall find

We will give you some examples from Google to show how the changes work. Previously, in a search "2019 Brazil in the United States that needed a visa", Google ignored the "at" because it was very common and returned the results of US citizens traveling to Brazil. Now you recognize the "at" and the question is about the travelers from Brazil to the United States.

In a search such as "estheticians are usually at work", Google did not previously understand the context in which the "support" was used (ie, with respect to the physical demands of the job). With the new update, he will realize what you are trying to say.

These improvements are significant enough for Google to call this the biggest search update in five years. For starters, the new technology applies only to American English searches, but will gradually expand to other languages.

For a more detailed description of the neural network innovations behind this enhancement, including a training model called Bidirectional Transformers Encoder Representations, or BERT, check out the Google blog for the changes.