We're starting to hear more and more Google Pixel 7 leaks, with the phone launching in just a week, but tech fans may be in for a lot of deja vu, with all the leaks listing nearly identical specs to what we've heard. on the Pixel 6 a year ago.
It looks like the new phones (a successor to the Pixel 6 Pro is also expected) could be very similar to their 2021 predecessors. Twitter spotted the Pixel 7 in a short listing on Amazon (before it was quickly pulled, of course).
Google Pixel 7 on Amazon US €599.99. It still shows up in the search cache, but the list throws an error if you click on it. However, we have number B0 to follow! #teampixel pic.twitter.com/w5Z09D28YESeptember 27, 2022
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According to these listings, the Pixel 7 will cost €599 while the Pixel 7 Pro will cost €899, both identical to the starting prices of the Pixel 6 and Pixel 6 Pro. The leak does not include any prices in other regions, but in the UK the current models cost €599 and €849, while in Australia they were AU$999 and AU$1299.
So it looks like Google plans to keep the same prices for its new phones that it sold its old ones for, a move that doesn't make much sense.
Analysis: same price, new world(*7*)
Google's choice to keep prices the same is a bit curious considering spec leaks suggest these phones are largely unchanged from their predecessors. You buy one year's worth of technology at the same price as before.
Keep in mind that the price of technology generally decreases over time, so you can easily buy a cheaper Pixel 6 or 6 Pro right now, and after the new ones are released, older models will most likely be even cheaper.
But there is another key factor to consider in the price: €599 could be the same amount in 2022 as it is in 2021, but with the changing global climate, such as wars and turbulent currencies and cost of living crises, it is an amount very different money. .
Some people just won't be willing to shell out the amount this year when they might have last year. But it speaks to a bigger problem in consumer technology.
Google isn't the only tech company to completely ignore the harsh global climate when pricing its devices: Samsung keeps releasing very expensive foldable phones, and the iPhone 14 is, for some incomprehensible reason, even more expensive than the iPhone. from Apple. in selected regions. .
Very few brands are coping with the tough economic times that many are facing right now, with companies raising the price of their high-end offerings to offset rising costs, rather than simply designing more affordable alternatives to flagships. . .
These high and rising prices suggest that companies are completely out of touch with their buyers and do not understand the economic difficulties that concern many.
We'll have to hit a breaking point sooner or later, either when brands finally realize they need to launch cheaper phones, or when customers vote with their wallets attached to used or refurbished devices at nine. But until then, you can buy the best cheap phones to show that cost matters to you.