Although some services and software designed to increase website traffic cost money, there are many of them that are really useful and mostly free. Undoubtedly, the best of them were created by Google to indirectly support its advertising activities. But, in most cases, they can be just as effective in building a site, even if you don't intend to serve Google ads or link to the company's services. There are many more tools than we have detailed here, but these six tools are essential to consider for those who want to increase their traffic and improve their page rankings.
1. Google ads
This is a paid service, but it allows for a very surgical attack on the sector in which your website operates. Formerly known as Google AdWords, Google Ads is a means by which you can bid on an ad served on Google when a specific word is used for search. When someone clicks on your ad, you pay the amount you bid per click. And you can allocate a budget so that a campaign that is too successful cannot completely empty your chests. Google also allows the mechanism to work globally or only for geo-local searches, making it even more affordable for small local businesses. Since you only pay for results, you can start small, making it one of the easiest ways to create ads online and target the customers or traffic you're looking for the most.2. Google AdSense
While this isn't ideal for a business website, it is ideal for bloggers or small sites on a tight budget. To use AdSense, you only need to insert a small amount of code on the site. Once this code is present, ads generated by Google will be displayed in the header, sidebar or content. Depending on the size of the site and the number of visitors, the amount of money you can earn from AdSense can range from moderate to substantial. Unless your site is a roaring success, it's unlikely to be a huge amount, but the income you get can be useful.
3.Google Analytics
Although all the other tools mentioned here are useful, this one is an absolute must for all of you who are serious about your website presence. Just like with AdSense, your analytics journey begins with adding a small amount of code to your site, allowing Google to track your visitors from their point of arrival. Once this is in place, it's only a matter of time before you can extract useful data. You can break them down to better understand your visitors. Google Analytics will tell you which browser they used, where they came from before (a link to another site or a search), their geographic location, and their native language. You can also identify the device and the operating system used. And, critically, it indicates where the majority of visitors to the site go and if they have purchased something accordingly. There are also social media plugins to implement and information about the duration of each visitor to the site. To say that all this information is important to a webmaster is an understatement. It tells you everything you need to know about site location and faults. And it also indicates where you need to make adjustments to attract more visitors and, if you have e-commerce, more sales. This service is completely free, so you have no excuse not to use it.4. Google Display Planner
Display Planner is a tool specifically designed to design an advertising campaign by giving you lots of ideas based on the information you give it about your site and what it can pull from Google Analytics. Then, when you've designed a campaign, she makes a loose guess at the number of page impressions it's likely to generate and the approximate cost in terms of pay-per-click. In most companies, such a plan and related expenses would need a form of senior approval. And to help you with this aspect, Google Display Planner can export the plan and share it with your colleagues. The purpose of this tool is to help you make better money trading decisions so you can get the ROI you need.
5. Google Trends
Another Google tool that calls something else, Google Trends, is the new name for Google Insights. What this tool provides is the profile of a given search term indicating the frequency of use, the geographic location and the more or less progressive use over time. This information can be global or country-specific, over a longer period or just a few hours, and there are breakdowns by category as well. This information can be very useful if you are planning an ad campaign with a particular word, or looking for trending words to drive more traffic in the future. Our only caveat about this tool is that a word can have different meanings in the world, like "cookie" for example, a word that means different things in the US and UK. < p class="bordeaux-image-check">
Not everyone goes online with a degree in web design and statistical analysis. In short, most people need help. Once you've signed up for Webmaster Tools by adding a small snippet of Google-created HTML code to your website, allowing you to be verified as an owner, you'll be able to access a wide selection of useful tools. These allow you to check the settings of the site and its general condition, obtaining information on details such as linking and parsing errors, external links and traffic sources. It also offers an excellent website optimization tool that will tell you how your site could be better organized and how to improve the HTML code structurally. If you use a WordPress or site builder app, these pointers may not be very helpful, but those with custom sites will find them invaluable. Most webmasters need all of these tools and Google also offers a Labs section where the company will prototype new features.