Facebook Reviews Australian Press Ban After Government Negotiations

Facebook Reviews Australian Press Ban After Government Negotiations

After facing significant backlash, Facebook will revoke its ban on news content for Australian users and organizations on its site, according to a statement from the social media giant. The original ban, which took effect last week on February 17, was a response to the Australian government's proposed media bargaining code, which seeks to force tech giants like Facebook and Google to pay for media reporting in Australia to link to your content. But Facebook has now reversed its controversial decision to remove all news for Australian users, with the Australian government saying that Facebook "intends to restore Australian news pages in the coming days." The reversal comes after the Australian government made changes to the proposed code. One amendment says that news publishers and technology companies now have two months to negotiate how much to pay before an independent arbitrator steps in as a last resort. William Easton, Facebook Australia's chief executive, said in a statement that "we are pleased that the Australian government has agreed to a number of changes and assurances that address our main concerns about allowing commercial deals that recognize the value our platform offers to publishers." . compared to the value we receive from it.” While Australians can expect their news to reappear in their feeds soon, it seems Facebook hasn't ruled out removing it again. In a separate statement, Facebook's vice president of global news partnerships, Campbell Brown, said that "the government has made it clear that we will retain the ability to decide whether news appears on Facebook so that we are not automatically subjected to forced negotiation." . This story is unfolding.