Businesses will soon be able to manage their Facebook and Instagram accounts through a single platform thanks to a new version of the company. Facebook Business Suite seeks to help SMEs adapt to a new way of doing business in a global foreclosure, offering a single interface where they can manage their profiles and pages on both sites. Businesses using the service, which works on mobile devices and desktop, will be able to post to Facebook and Instagram at the same time, see all notifications and alerts in one place, and monitor analytics and publish information on both sites.
Facebook Business Suite
Users will also be able to manage and receive messages through the company's WhatsApp and Messenger messaging platforms, keeping them in direct contact with customers. Facebook Business Suite is now available to small businesses around the world, before expanding to larger businesses next year. Customers will be able to download the iOS or Android app now, and desktop clients will be automatically redirected when they log in to their Facebook accounts. “With fewer customers coming into stores and restaurants during the pandemic, small businesses have had to find new ways to sell and reach customers online. Facebook’s free tools and personalized ads are a lifesaver for many small businesses making this transition,” Facebook COO Sheryl Sandberg wrote in a blog post announcing the news. "We're first building Facebook Business Suite for small businesses, but this is a long-term investment to make it the primary interface for businesses of all sizes using Facebook, Messenger, Instagram and WhatsApp." Facebook has also conducted recent research on the effects of foreclosure on small businesses around the world. Its latest report on the state of the world's small businesses, produced together with the World Bank and the OECD, found that small businesses with more than 25% of their sales online are more likely to report sales. higher than this time last year and are less likely to have reduced their numbers. employees. “The last few months have been difficult for small businesses around the world and while there are reasons to be optimistic, there is still a lot of uncertainty ahead. But no matter what, Facebook will continue to do everything in its power to help them adapt, survive and thrive online,” says Sandberg. The company recently introduced Facebook Shop, which will allow online shoppers to find new businesses and view products through the Facebook app. Meanwhile, Facebook-owned Instagram will open new live checkout and shopping features for sellers in the United States.