Social media giant Facebook has unveiled official music videos on its main platform in India as well as launching a new music destination on Facebook Watch so people can watch their favorite content. This will increase the focus on Facebook-only releases, coordinated in partnership with music labels. “We're also launching a new destination for music on Facebook Watch, where you can browse music videos by genre, artist, or mood, as well as themed playlists like 'MVP Hip Hop,' 'Trailblazers of Pop,' and 'Videos of epic dance. "You'll also find themed playlists like 'Popular This Week' and 'New This Week,'" Facebook said. Simply put, it means that users can listen to all kinds of music just like they do, for example, on Youtube. Users will be able to access and discover video clips directly in the news feed or through the search function. Obviously, Facebook is targeting YouTube, Gaana, Reliance-owned JioSaavn, Xiaomi-backed Hungama, who offer video clips on their platforms.
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Facebook Music (Image credit: Facebook)
Interesting options for Indian users
Facebook has relationships with several major music labels in India. It has licensing agreements with T-Series Music, Zee Music Company, Yash Raj Films, Saregama and the Indian Performing Rights Society artist representative body for its music products. "We are working with partners in the Indian music industry to lay the foundation of a music video experience for our consumers, and we are excited to launch official music videos on the platform," Manish Chopra, Director and Director of Partnerships, Facebook India he said in a press release. Over time, the experience will become more personalized to your tastes based on the artists you follow and the videos you interact with. The Music destination on Facebook Watch will be available on desktop computers and iOS and Android mobile devices, Faebook said. Facebook, by signing agreements with music labels, makes it your ally. Because, music companies have long complained that YouTube isn't paying them enough, given the amount of music consumed on the site, and they also claim that YouTube has been too lax on copyright protections.
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(Image credit: Facebook)
Facebook's focus on music
Since last year, Facebook has rolled out new products including music stickers in stories, the ability to add songs to your Facebook profiles, and creative tools like Lyrics on Instagram and Lip Sync Live. Now the company has revealed that official video clips on Facebook will create new social experiences that go beyond just watching the video. On Facebook, people will be able to discover new artists and songs through social sharing, by clicking on a song (from a sticker/music video) shared with a friend's story or a post in the News Feed. . “We worked with partners in India and Thailand to lay the foundation for a music video experience on Facebook. We are now excited to launch in the United States in partnership with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and many more in the independent music community, publishers and corporations," said Tamara Hrivnak, Vice President of Development and music trade associations and Vijaye Raji, vice president of entertainment in a blog post.Without leaving Facebook, users can log in and learn more about an artist and their creative ambitions, see the story behind their music on their page, tag the page and connect through real-time interactions on Facebook Live.