Dubai-based Blue Logic taps into the growing need for chatbot solutions

Dubai-based Blue Logic taps into the growing need for chatbot solutions

Dubai-based tech company Blue Logic taps into the growing need to provide 24/7 support services to customers through chatbot solutions. Janak Sarda, CEO and founder of Blue Logic, told TechRadar Middle East that the business started two years ago with a focus on digital programming and radio was something that drew us to Dubai. “Eventually, we realized that this market was not big enough to grow. We took a back seat and ventured into the AI ​​business," he said. Based in Dubai's Design District, Blue Logic is chatbots and has built its own stack on the Rasa open conversational AI framework (text or Sarda said that chatbot platforms reduce the costs associated with maintaining human agents and that it will become something like a website for a business and become a commodity The level of maturity of chatbots, by being a simple responder with typed responses to effectively engage potential consumers, he said, has increased with the vast developments in AI."Businesses are also using chatbots in an interesting way to demonstrate the widest range of skills and capabilities, but the younger generation will move more towards voice rather than chat with the growing Amazon Alexa, Apple Siri and Google Home platforms," ​​he said. Abhinav Kottalgi, Blue Logic's director of technology and strategic alliance, said AI is just machine learning right now and real AI will take time, but a lot that weren't quite possible yesterday is possible today. "AI is a broad term and contains small components. What is possible in AI is conversational AI, which is natural language understanding and computer vision. AI is coming of age, but full AI it will take years to mature," he said.

Different growth opportunities.

According to MarketsandMarkets, the size of the global chatbot market is expected to grow from €2.6 billion in 2019 to €9.4 billion in 2024, at an annual growth rate of 29.7%. Kottalgi said that any vertical that has a mass communication base is good for AI. "Large tech companies like Microsoft, Amazon, Salesforce, and Oracle use chatbots and voice assistants in their offerings to talk to the back-end. The bot doesn't let people leave the bot conversation, and chatbots fail." , but you can do some standard processes very easily and efficiently," he said. However, Blue Logic built the bot platform with an "alternative" feature, allowing the option to speak to a live human during business hours. Sarda said it has an advantage in the local health, hospitality and insurance segment in the UAE. "We will have 36 bots running in the UAE by the end of the year. Chat and voice will develop simultaneously because the opportunities are different. Service industries will be largely driven by the bot ecosystem as there are volumes of transactions to process," said. He added that they had completed a project in Germany with a large electronics retailer, Saturn Electronics, to do a "live price tracker" on digital screens in one of their largest stores. In addition, he said they were in talks with a German electronics association for a similarly priced exploration robot project. The company plans to expand in Germany and Singapore, more than in other Gulf countries. Kottalgi said that Blue Logic is investing in some new AI technologies that the market is not yet ready to adopt. “Our investment aims to bring innovations with the available technology. Digital signage has traditionally been an ad for everyone, but with facial recognition digital signage you can understand profiling vs. signage and modify the ad accordingly, you can add value," he stated.