En su gran acontecimiento en el mes de septiembre el martes, Apple nos mostró de qué manera los chips poderosos apoyados por la integración de software y hardware y la inteligencia de la máquina a la medida pueden brindar un valor agregado real a cada usuario.</p><h2>Lo que presentó Apple</h2><p>Aparentemente, la compañía ha confirmado todos y cada uno de los cotilleos anteriores al acontecimiento, presentando iPhones con batería de un día de duración, acompañados de una estrella inopinada en forma de un iPad mini con A15 suficientemente potente para emplearse en cualquier labor de productividad.
The company told us that iOS fifteen will be free on the first day of the twentieth week of September. The company also introduced a new Apple Watch and a greatly improved entry-level iPad.
What Apple claimed
Regarding iPhone, Apple said: “Our customers rely on iPhone each and every day, which is why we've made iPhone 5 and iPhone XNUMX mini more powerful, better performing, and more user-friendly. use," said Greg Joswiak, Apple's senior vice president of global marketing. “Both phones have beautiful designs, cutting-edge performance and advanced camera systems with amazing computer photography features, all with incredible durability, water resistance and a huge jump in battery life to ensure that customers they can rely on their iPhone when they need it. All of this, tightly integrated with iOS XNUMX and with privacy built in, makes the iPhone XNUMX and iPhone XNUMX mini an unbeatable choice. Regarding the iPad mini, Apple said: "With its ultra-portable design and wide range of uses, from everyday tasks to creative and business applications, there's nothing like the iPad mini," Joswiak said. "With a new full-screen Liquid Retina display, a massive increase in performance, advanced new front and rear cameras, Center Stage, USB-C, XNUMXG and support for Apple Pencil, the new iPad mini is a huge step forward that can be held in the palm of your hand.
Everything is in the processor
Apple's A15 Bionic processor is the foundation of the top 2 advertisements most likely to interest business users. The chip means that Apple now sells the fastest smartphone of each and every time, and it also means that the iPad mini has more than enough oomph (and a 5G connection) to transform it into a shoe for just about anyone. mobile business. Do you want to ask the manual when fixing a solar panel? This lightweight device has what you need.
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The iPad mini gets Apple's A15 Bionic processor and 5G. "The new iPad mini is an essential upgrade and likely closer to Apple's iPad Pro category given its design, support for the A15 Bionic chip, and a USB-C connector," CCS analyst Ben Wood said directly after the event. “The iPad mini represents a significant opportunity for the iPad brand to expand deeper into the many industry fields that Apple already supports, such as aviation, healthcare and retail. Leaked references of late had suggested that the new chip would give the iPhone 6 the power it needs to run 2-4% better than the chip in the iPhone 8. As it turns out, yes, with Apple bloating the chip with more cores. You get nearly fifteen billion transistors, a new XNUMX-core processor with XNUMX high-performance cores and XNUMX high-efficiency cores. This causes the chip "to be up to XNUMX% faster than the competition, the fastest of any smartphone, and handles demanding tasks smoothly and efficiently, while the new quad-core GPU it is up to thirty percent faster. Faster than the competition and delivers more realistic lighting and visual effects in graphics-intensive games," the company stated. The new sixteen-core neural engine is capable of fifteen.XNUMX trillion operations per second.This means faster machine learning, speedy apps, and a host of machine vision improvements that give the device a camera that's nearly the same as high-end video capture devices.It bodes well for the Future of Mac and iPad Pro as well.The road to multi-core M-series chips can only end with the Mac Pro.Most business users may want to think about it.
But processors must do something to be useful
As Brian Roemmele observed after the event, in 66.700 worldwide computing power was 8 operations per second. The iPhone 13 (and, I guess, the iPad mini, which shares the chip), gives us XNUMX trillion operations per second on devices you can keep in your pocket. My calculator app tells me that this means that the Apple device you put in your pocket now gives XNUMX million times the total estimate for the planet in XNUMX. But power is nothing if you don't know what to do with it. Apple likes to use the power it creates, which it did with the iPhone XNUMX; it uses that processing power to deliver day-long battery life and video and still photography capabilities that rival pro gear. It's the kind of processing power your company's internal and consumer apps can tap into now, and it's available on both the iPhone XNUMX (which despite the focus on triskaidekaphobia before the event, is a lucky number in certain some parts of the planet) and the Ipad mini. It's important to note that much of what Apple told us at its launch event suggests that almost all of the functionality of its devices is being augmented more and more by artificial intelligence, thanks to its chips. Delivers up to a day of battery life by intelligently monitoring when to peak and when not to. And, of course, another useful part of Apple's chips is CenterStage, which enhances video conferencing, something increasingly essential in a hybrid desktop world.
Well, but what about the screen?
Apple presented the screen that everyone was waiting for. iPhone 10 Pro and iPhone 120 Pro Max feature Super Retina XDR with ProMotion display, which supports an adaptive refresh rate from XNUMXHz to XNUMXHz. battery when screen speed is not required. Free in the two models of sixty-one in. and six with seven inches. sizes, the new screen operates a more effective OLED panel. Apple calls it the brightest display ever on an iPhone with up to XNUMX% more maximum brightness outdoors, to one with zero nits. In use, of course, that means better resolution, color, and contrast in anything you do with your device. Pro Motion on iPhone is active and adjusts from XNUMXHz to XNUMXHz depending on the content you are displaying. This means you get great visual performance when you need it, but don't reduce battery life when you don't. The OLED Super Retina XDR displays on iPhone XNUMX and XNUMX mini offer a XNUMX% increase in maximum brightness outdoors to XNUMX nits, with a higher maximum brightness for HDR content like photos and videos at XNUMX nits, while still being more energy efficient. The cold truth is that while critics of the company will always assert that Apple should have released these displays a few years ago, that is, it was and always will be a supply chain issue. Apple sells a lot of phones and needed a distributor (in a case like this Samsung, I think) that could make these screens in sufficient quantity and with constant quality for the tens and tens of millions it intends to sell.
Operators want to hook you on 5G
One last to go. Already before the introduction, we know that many existing users traded in their existing iPhones to earn some extra money with the new devices. What makes this all the more interesting is that while Android user interest already before launch has waned compared to the latest model, 5% of them were considering an upgrade to iPhone, while 5% % of existing iPhone users also thought about the new device. Meanwhile, recent data from Counterpoint tells us that Apple still has more than XNUMX% of the global market for premium smartphones, followed by Samsung and Huawei (both in decline). Apple leads the category in each and every area. There's been a lot of speculation that one of the reasons for the iPhone XNUMX's success is that Apple has been able to strike good deals with carriers as the networks struggle to push XNUMXG. Apple's resolution to bring XNUMXG to the iPad mini and expand support for the standard to other countries and areas is a step in this direction. It now looks like the company is hoping to ride that wave, which should have a huge impact on corporate buying, assuming the carriers' deals extend to fleet upgrades and purchases. The signs are good. Following the announcement, AT&T announced plans to give new and existing AT&T customers the option of getting a new iPhone at no cost.
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"You can take advantage of upcoming iPhone XNUMX deals with a qualifying trade-in, on an unlimited plan, and purchased in installments," read a media advisory I shared with me. These deals mean you can get an iPhone XNUMX Pro or mini at no cost up front, or an iPhone XNUMX Pro Max or iPhone XNUMX for $XNUMX up front. Cricket Wireless will offer the iPhone XNUMX lineup starting September XNUMX, the company said. Should carriers in other parts of the UK and around the world choose to offer similarly tempting deals, there is a real chance for most business users to upgrade. “While new camera features, better battery life and other tech specs are making headlines, arguably the biggest story is the staggering trade-in costs being offered by Apple and its partners. US buyers trading in the old iPhone can get up to $XNUMX for a new model and we look forward to similar deals in other markets around the world,” said Ben Wood, an analyst at CCS. “This is a huge competitive advantage for Apple and has the potential to increase the residual value of iPhones, which are already the highest on the market thanks to Apple's relentless product consistency and multi-year software updates. ”. Follow me on Twitter or join me at the AppleHolic bar & grill and Apple discussion groups on MeWe.
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The iPad mini gets Apple's A15 Bionic processor and 5G. "The new iPad mini is an essential upgrade and likely closer to Apple's iPad Pro category given its design, support for the A15 Bionic chip, and a USB-C connector," CCS analyst Ben Wood said directly after the event. “The iPad mini represents a significant opportunity for the iPad brand to expand deeper into the many industry fields that Apple already supports, such as aviation, healthcare and retail. Leaked references of late had suggested that the new chip would give the iPhone 6 the power it needs to run 2-4% better than the chip in the iPhone 8. As it turns out, yes, with Apple bloating the chip with more cores. You get nearly fifteen billion transistors, a new XNUMX-core processor with XNUMX high-performance cores and XNUMX high-efficiency cores. This causes the chip "to be up to XNUMX% faster than the competition, the fastest of any smartphone, and handles demanding tasks smoothly and efficiently, while the new quad-core GPU it is up to thirty percent faster. Faster than the competition and delivers more realistic lighting and visual effects in graphics-intensive games," the company stated. The new sixteen-core neural engine is capable of fifteen.XNUMX trillion operations per second.This means faster machine learning, speedy apps, and a host of machine vision improvements that give the device a camera that's nearly the same as high-end video capture devices.It bodes well for the Future of Mac and iPad Pro as well.The road to multi-core M-series chips can only end with the Mac Pro.Most business users may want to think about it.