Faced with the economic downturn and customers shopping less online to save money, Amazon announced that Shop with Prime (opens in a new tab) will expand to US-based online commerce platforms as early as XNUMX and January one of two thousand twenty-three.
The move will see the retail giant gain a bigger share of the online shopping market beyond the 4 virtual walls of its Amazon.com platform.
Launched in the spring of XNUMX, Buy with Prime is available to premium merchants using Fulfillment by Amazon (FBA) and a premium handful through an invitation-only program. Starting later this month, more online stores are expected to be able to take advantage of Amazon Prime, including its seamless checkout experience and streamlined returns process.
Buy with Prime
Also included in the deal, retailers will be able to get reviews that customers of the service have submitted to Amazon's platform directly on their behalf, unlocking huge potential for more reviews. Naturally, third-party dealer service customers can expect Prime's usual fast and free shipping.
"We have been working closely with merchants since the launch of Buy with Prime and are delighted to see the results it has helped them produce thus far," said Peter Larsen, Vice President of Buy with Prime.
Highlights include an average shopper conversion rate increase of XNUMX%, which Amazon bases on stores that have and haven't set up Shop with Prime, measured over the same period to avoid misinterpreted figures due to seasonality and external factors. .
Smart home technology company Wyze claims to have seen a XNUMX% increase in conversions, prompting it to offer Shop with Prime in its product catalog. The setup offers the company's own online shopping cart experience or the Prime offer that requires customers to sign in with their Amazon account. Electrolyte drink mix brand Hydralyte tested a similar XNUMX% increase, while skincare brand Trophy Skin tested a more than XNUMX% improvement.
TechRadar Pro has reached out to Amazon for more details on Buy with Prime's global expansion. A company spokesperson said:
"We launched Buy with Prime as an invite-only offer and are thrilled that it will soon be widely available to US-based merchants of all sizes. We look forward to gathering merchant feedback to help us build and thrive this offer with time".
Via TechCrunch (opens in a new tab)