As the Christmas season kicks off in India, e-commerce platforms are gearing up for some great shopping deals. Amazon India is no exception. It announced today that it will launch a voice shopping experience in the coming weeks with the goal of breaking the language barrier and making the e-commerce experience easier. At the same time, it also announced that customers can now access Amazon.in in Marathi and Bengali, in addition to the five previously available languages: Hindi, English, Kannada, Malayalam, Tamil, and Telugu. Overall, both in India and elsewhere, Amazon plans to make Alexa, the artificial intelligence that powers the Amazon Echo, a robust voice shopping platform. Amazon launched Voice Shopping in English last year. Now with this imminent launch, customers will be able to use their Hindi voice to search for products or check the status of their order. In a press release, Amazon said that "for example, customers can tap the microphone icon and say "joote dikhao" to search for shoes or "mera samaan kahan hain" to track orders." To access the Hindi voice shopping experience, customers will need to update their Amazon app through the Play Store. After the update, customers can open the app, set their preferred app language to Hindi, and click the microphone icon displayed next to the search bar. The voice offer will only be available for Android devices. Kishore Thota, Director of Customer Experience and Marketing at Amazon India, said: “Since the launch of voice shopping in 2020, we are honored to see the adoption of voice by Amazon.in customers to satisfy their purchasing needs increased by 2 times per year. year. -during year. We will continue to focus on bringing new features to our voice customers to make their shopping experience exciting and rewarding. "