Adobe has announced the acquisition of project management software provider Workfront in a $1.500 billion deal. The acquisition is expected to close in February 2021 and will allow Adobe to add to its portfolio of marketing tools. Workfront has managed to gain a million user base by offering a central application tool that allows employees to do their best. Whether companies are leading a digital transformation or launching global marketing campaigns, Workfront empowers marketers to plan campaigns, track their effectiveness, and execute complex workflows. "Adobe is the undisputed leader in the creation, management, delivery and measurement of content and a trusted partner to digital leaders around the world," said Anil Chakravarthy, executive vice president and general manager of Digital Experience and Field Operations activity. Global at Adobe. . “The combination of Adobe and Workfront will further accelerate Adobe's leadership in customer experience management, providing a pioneering solution that spans the entire digital experience lifecycle, from ideation to design. activation ".