We already knew that Google would be unveiling its Pixel 7 and Pixel 7 Pro phones at an event on October 6. We can now be reasonably sure that the phones will be available for pre-order that day, as our friends at Android Police (opens in a new tab) caught the fine print in an official promotional video from Google (opens in a new tab). tab) saying Exactly that. At the end of a Pixel 7 Pro video, the text says that the phone will be available for pre-order on October 6.
It may seem obvious, but many manufacturers, especially Apple, like to build some hype between the phone announcement event and the day you can first drop cash to buy one. Apple announced this year's iPhone 14 on Wednesday, September 7, but didn't start taking pre-orders until Friday, September 9.
It's worth noting that the video, verified by TechRadar, appears to refer specifically to the Pixel 7 Pro. While Android Police correctly assumes all phones will go on sale on the same day, the iPhone launch has been staggered slightly, with the iPhone Larger-screen 14 Plus available for pre-order the same day as the others, but not on delivery. .
If you're curious about Google Pixel phones and the differences between all the different devices, you can read our full breakdown and guide to the best Pixel phones you can buy.
Analysis: October 6 will be a big day for Google
We expect a lot from Google on October 6, and apparently Google expects a lot from its audience as well. Google has already promised that its Pixel 7 and Pixel 7 Pro phones will arrive soon, and while it hasn't explicitly confirmed a release date, that's almost perfectly clear. We're also expecting a higher-end Pixel Watch that day, and we may see more information about an upcoming Pixel tablet.
Google doesn't need to start the advertising train on new devices, because it already has. In a highly unusual move, Google announced its new Pixel 7 family at Google I/O last spring.
We've been anticipating these phones for almost six months, so there doesn't seem to be any point in delaying sales for another two days after that, unless the phones aren't fully ready. Offering pre-sale right away is a nice vote of confidence that Google gives its own devices and they are ready to go.