Digital transformation is in full force for businesses, large and small, whose new technologies like 5G, Bitcoin, and chatbots cause major disruptions.
Businesses that stick with these trends will find that they can all help reach more customers and improve service offerings in many ways, but don't miss the boat and may need to catch up. your delay
That said, while digital transformation is a veritable wave of innovation for businesses and propels us forward, it's easy to misread the signs, misinterpret innovations, and get distracted by simple changes in sentiment and trends. A real breakdown involves radical changes, but there are also common myths about digital transformation. Misreading or misinterpreting trends can lead to a whole new problem: getting off track and lost.
These are some of the myths that must be taken into account when it comes to digital transformation, pitfalls to avoid getting caught in a technology trend that is not really innovative or that impacts your business or that will not make your business progress. . .
1. All the technological innovations are incredible.
In technology, there are certainly many "one-of-a-kind" versions designed to solve security problems, slightly improve new features, and appease some users. These gradual updates are becoming more common and there is a tendency to view incremental updates as not very important and not part of the normal cycle of innovation.
That said, it's tempting to view the entire digital transformation as a potentially minor element with minimal impact. In fact, some transformational technologies like 5G cellular service, chatbots, and cryptocurrencies can sometimes take a giant leap. As a good example, Google recently announced a new innovation for its Google Nest Hube speaker, totally independent of voice commands. The device can now recognize you when you enter the room and show you a weather report. It may seem gradual, but it is actually a major change that could unleash many other groundbreaking innovations.
2. Digital transformation will never surprise you
Some companies are afraid of missing out on processing technologies or being caught off guard when they suddenly emerge. While it's best to be prepared and follow these trends, some outages are impossible to predict and it's not hard to be surprised and even let them guide your strategic vision.
An example of this has to do with 5G. With the arrival of 5G networks in many large cities, the benefits are already visible and customers are enjoying a considerable improvement in terms of speed and reliability. It's surprising, and it's commercially acceptable to let these dramatic tech moments happen naturally. They encourage you to embrace what is new and innovative (especially when it is actually feasible).
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3. You will need to make major changes to the workflow.
A well-designed business workflow automation process can be resilient enough to radical technological change. It is acceptable and even advantageous to adopt new technological transformations, those that are disruptive and new. However, this does not mean that you will have to completely reorganize each workflow automation process for each new trend.
The reason is that any workflow should be closely related to the needs of the business and its users, not the trends themselves. A digital transformation like 5G can certainly inform and guide your workflow, but the truth is that it is a well-designed, intentional, and business-relevant workflow, geared towards technology trends and, more importantly, destined to do. making your business more efficient can also withstand major disruptions.
4. Digital transformation only concerns certain markets
It is well established that some industries are more sensitive to the effects of digital transformation. It could be argued that cryptocurrencies will have more impact in the retail sector than in other markets, for example. And it's also safe to say that chatbots haven't had as much of an impact on the medical profession as they have on consumers.
It is true that the impact fluctuates and affects different sectors at different levels, but it is a myth that transformation technology will not affect specific categories at all. When it comes to the medical field and chatbots, it is true that consumers are hit the hardest, but doctors, nurses, and staff have incredible use cases for asking a chatbot for information. in a patient's record or to request a printout of the new test result. for the patient
5. Some markets resist digital transformation
Add to this the myth that a market like a service bank or a manufacturing sector can fully resist digital transformation. We see manufacturing sectors that are resistant to transformation, but it is a myth that they can somehow continue to operate normally and avoid disruptions.
An example of this is cryptocurrencies. Certainly this disruption is a problem that the retail and banking sectors will have to deal with. Manufacturing won't be as hard hit, but supply chain, parts cost structures, assembly line efficiencies by coordinating repairs raise questions more quickly, and even considerations such as paying workers to part time and contractors. This will cause a transformation.
All in all, it's easy to make a mistake about digital transformation. On the one hand, it is easy to overestimate the impact and to be receptive in all market segments, to adapt the business process to each new technological trend. On the other hand, it is also tempting to minimize and marginalize technology trends to reject any modification.
The secret is to consider that digital transformation has a positive impact (but not always immediate) and to stay informed and ready to make beneficial changes for your business. The final myth is that the impact will be too much or too little.