"Every now and then a revolutionary product comes along that changes everything," Apple CEO Steve Jobs said when he introduced the iPhone fifteen years ago on January XNUMX.
The device has delivered on that promise, introduced a new set of paradigms (and drawbacks), and continues to convert each and every aspect of life. These are just 17 ways the iPhone has disrupted business since its launch.
Crack the Blackberry code
It's a sign of the times that Blackberry began shutting down its leftover services for legacy devices on January XNUMX, XNUMX.
When Apple released the iPhone, BlackBerry was the first choice of devices for business users, followed by related solutions from Palm and others. Equipped with small QWERTY keyboards, these devices were so popular that people called them "CrackBerries."
iPhones took a while to supplant these devices, and it can be argued that BlackBerry management was too ideologically blind to see the looming threat even after the introduction of the iPhone. BlackBerry's peak came in XNUMX when it had eighty-five million BlackBerry subscribers; that number dwindled rapidly as iPhone-based smartphones took over the market. The employees are going to leave now for the choice of the platform.
change company
iPhones weren't meant to replace BlackBerrys. Realistically, they didn't start out as devices to replace your digital camera, either.
Jobs first described the device as a "widescreen iPod with touch controls, a revolutionary mobile, and a revolutionary Internet communication device." Not even a camera was mentioned.
What has been called is large-scale web access, flexible e-mail and always-on connectivity, all in a small, touch-controlled device.
was limited Apple originally planned for third-party development to spring up in the form of web apps, which limited the number of free apps from the start. However, it quickly became popular, with sales falling from 4 million in 6 to XNUMX million in XNUMX. Meanwhile, the company suffered the sad loss of Jobs's iPhone XNUMXS (affectionately known as "IPhone XNUMX Steve"). and iPhone XNUMX (XNUMX models).
Users loved the iPhone, which is why other mobile operating systems have copied it. They loved it so much that in XNUMX Bring Your Device became a thing and it gradually became more common to see professionals with iPhones and iPads. Now, the device dominates the mobile enterprise.