Streaming platform Zee5, which has a good library of South Asian content, is now available in the United States and hopes to bring a world of multicultural entertainment to the South Asian diaspora. It has an existing library of 130.000 hours of content and has announced more than 50 theatrical releases and more than 40 originals this year. “The launch of Zee5 in the United States is a very important moment for us,” said Amit Goenka, President of Platforms and Digital Business at Zee Entertainment. Zee5 currently has 72,6 million monthly active users (MAUs) and 6,1 million daily active users (DAUs). Zee5 is estimated to have between four and five million subscribers.
South Asian content will be in the spotlight: Priyanka
The announcement of the launch of Zee5 was made by Archana Anand, commercial director of Zee5 Global, in a virtual event in which Priyanka Chopra Jonas was a special guest. Priyanka and Archana unveiled Zee5's upcoming content slate and new global brand campaign "Welcome to South Asia: Stories from Our World." The campaign highlights stories from South Asia.
Priyanka Chopra Jonas at the US launch of Zee5. (Image credit: Zee5) Priyanka, who now lives with her husband in the United States, said streaming services have changed the landscape for viewing content. She spoke of the thirst of South Asian communities to see her own hyper-local content and to be represented before an international audience. Archana Anand said that she is confident that Zee5 will become the preferred destination for South Asian content and attract TV and streaming fans of all age groups, both for South Asian and general audiences.
New Movies on Zee5's Kitty
As part of the release, Zee5 announced the build list of their kitty. It features filmmaker Baahubali SS Rajamouli's RRR, starring NT Rama Rao Jr, Ram Charan and Bollywood superstars Ajay Devgn and Alia Bhatt, in all South Indian languages, and Akshaye Khanna's first OTT feature, State of Siege: Temple Attack. New seasons of Zee5 originals Abhay 3, Rangbaaz 3, The Test Case S2, and Code-M S2 are also on the list. Zee5 content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu and Bangla (Bangladeshi) with dubbed key titles and/or subtitled in English.
Zee5 also targets Canada
Users can download the Zee5 app from the Google Play Store or iOS App Store, on Roku devices, Samsung Smart TVs, Apple TVs, Android TVs, and Amazon Fire Stick. Zee5 will be available at €6.99 for a monthly package and a yearly package for €84 to €49.99 as an introductory offer. The platform also announced a special discount for the student community with the monthly package priced at €4,99 instead of €6,99. Zee5 has partnered with NAAIS (North American Association of Indian Students) to connect with young audiences. Stating that Canada is another of its target markets, Zee5 also announced that it is available to the Canadian public and that it will launch its campaign in Canada as well.
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