YouTube is recruiting someone to make amends with its disgruntled stars.

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• YouTube is recruiting someone to make amends with its disgruntled stars.

YouTube needs a heart and is looking for someone to "develop empathy" with the creators. Many of them find that the pressure of planning, recording, editing and downloading videos several times a week makes them feel exhausted and miserable. According to a job posting posted on LinkedIn, the new YouTube team member needs experience handling contentious and complex topics and will ideally master crisis management. As part of their long list of responsibilities, they will need to "increase the level of trust between creators and YouTube" and contribute to the "success and happiness of creators." It's not easy for the often young and inexperienced creators of work/life balance to strive to make a difference and stand out among the 400 hours of video each uploaded to YouTube. minute.

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YouTube has already made some changes this year to reduce the pressure on popular YouTubers to create every waking moment. Earlier this year, the site had tweaked its algorithm so that a creator's number of views, number of subscribers, and watch time were no longer as important in deciding how often to top the search results. Instead, suggested videos and search results are more dependent on the precise brand of videos and what the viewer has watched and enjoyed before. If you believe you have the qualities to help you improve further (including a bachelor's degree and at least eight years of experience in marketing or communications), you can apply for the position on LinkedIn. As of this writing, less than 25 people have applied, so it's worth it. via PR week