Virgin Media has become the latest operator to offer customers the option to exchange their existing smartphone for cash on a new phone.
The company has tried to make the process as simple as possible. Any subscriber to a `` Freestyle '' rate who separates phone and airtime costs and requests an upgrade, as long as they agree to sign a new 24-month or 36-month contract.
Once the device has been appraised and an exchange accepted, Virgin Media sends the customer a new phone of their choice and a prepaid envelope to return the old one.
Customers can upgrade again at any time, but if the trade-in value does not cover the cost of the new phone, they will have to pay an additional fee.
Alternatively, Virgin Media users can simply get a refund for their old phone instead of making a new deal.
"We want our customers to have a flexible service that's really right for them," said Annie Brooks, Virgin Media's general product manager. “We've been offering flexible airtime for many years, making sure our mobile plans meet the changing needs of our customers, and now with our new trade-in and trade-in offering, our customers have even more freedom. to choose a new device at any time. they want it, no matter how much time is left on their contract.
Trade-in programs are becoming more common due to the high cost of new phones and the reduced incentive to upgrade. By offering cash for a new smartphone, Virgin Media is encouraging new phone sales and lowering the churn rate by binding users to a new contract.
"Virgin Media recognizes that customers want more flexibility, together we will give customers even more choice with an easy way to turn their old device into a refund or a quick upgrade to a great new phone," added Gerry. O'Keefe, vice president of Brightstar, Virgin Media's partner for the show.