Después de casi dos décadas, una de las marcas de software más reconocidas está cambiando de nombre. Acronis True Image, la solución líder en ciberprotección personal, cambia su nombre a <strong>Acronis Cyber Protect Home Office</strong>.
Changing the name of such a well-known product is never an easy decision for a company. Acronis True Image has built a loyal following and substantial brand equity since its initial release. However, a product's name must reflect what it offers to the customer, and Acronis' home-use solution has evolved tremendously over the past 18 years. Updating the name to Acronis Cyber Protect Home Office provides a better view of all the features available to individuals, families, freelancers, and IT professionals who rely on the solution.
Beyond creating a real image
When Acronis introduced its solution, it was the first product to offer an enterprise-grade full disk image to home users. The original product name made it clear what users got with their purchase: a solution that allowed them to create a true image backup of their data so they could restore their computer. But as data protection challenges evolved, the Acronis solution began to evolve as well. In the early days of ransomware, having a backup allowed you to restore your entire system and all encrypted data, thus avoiding paying a ransom. Attackers have begun creating ransomware strains that initially target backup files and software, preventing users from safely recovering. Acronis then hired its own team of experienced cybersecurity professionals to create an anti-ransomware defense, which was integrated into its backup solution. Acronis True Image has become the first personal backup solution with integrated anti-ransomware.
Stop modern cyber threats
As the cyber threat landscape continued to evolve, the company enhanced Acronis True Image's cybersecurity capabilities by adding a cryptomining blocker and next-generation anti-malware that leverages artificial intelligence. Real-time protection, on-demand virus scanning, web filtering, and video conferencing application protection have also been added. Suddenly, Acronis True Image went from a simple personal backup solution to complete cyber protection. By combining its easy-to-use, award-winning backup capabilities with industry-leading cybersecurity, Acronis offers a solution that addresses the spectrum of threats, from accidental deletion and hardware failure to device theft and cyberattacks. It does so much more than create an actual image backup, so the original name no longer provides an accurate description of the product.
New name for cyber protection
Today, we rely on data and a variety of devices more than ever. At work, IT makes sure everything is protected, but modern threats also compromise families and individuals. Renaming your personal solution Acronis Cyber Protect Home Office lets users know what the product is (full cyber protection) and who it is designed for (all home users). Even with the new name, it's still the same powerful, easy-to-use solution known and trusted by 5,5 million people around the world. To learn more about Acronis Cyber Protect Home Office, visit us here.
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