While writers and other content creators often turn to Twitter to promote their work, the social network announced that it has acquired editorial newsletter tool Revue to help them grow and better connect with their audiences on its platform. Revue offers a free and paid service that allows anyone to publish editorial newsletters. The acquisition will allow Twitter to accelerate its work of helping people stay informed about their interests while giving writers of all kinds a way to monetize their audience. With Revue, publishers can write newsletters quickly and easily, and the service even allows them to drag links, videos, tweets, and other media onto an issue.
Acquisition of Revue
Through the acquisition of Revue, Twitter aims to make it easier for writers to connect with their followers while helping readers learn more about new writers and their content. The company is already considering a number of ways to achieve this, from allowing users to sign up for newsletters directly from their favorite followers to adding new settings that allow publishers to have conversations with their subscribers. Twitter is also creating a sustainable incentive model through paid newsletters. By integrating Revue into their platform, publishers will be able to grow their paid subscribers while being incentivized to produce engaging and relevant content to start conversations on Twitter. Audience-based monetization is an area the company plans to continue developing with Revue in the future. Lastly, Twitter is making Review Pro features free for all accounts and lowering paid newsletter fees to five percent. The company will continue to invest in Revue as a stand-alone service, and its team will remain focused on improving the way publishers create newsletters, build an audience, and get paid for their work.