Three has signed an agreement to become the Official Partner of Chelsea FC from next season, providing the mobile operator with increased visibility and marketing influence as it continues its 5G rollout. The company logo will adorn the kits for the senior men's and women's teams, as well as the club's academic teams from the start of the 2020-2021 campaign. At this point, Three would have expected to have launched 5G mobile services. A 5G-enabled Fixed Wireless Broadband (FWA) service became available in central London last August and Three had planned to bring 5G mobile to 25 cities by the end of 2019. However, it has pushed this window back until the first quarter of 2020, saying that he needed more time to prepare everything.
Three chelsea
The Chelsea partnership will significantly increase its marketing efforts as it looks to gain market share like EE, O2 and Vodafone. "Chelsea FC is made up of several teams in one club, and it's important to us that this sponsorship covers not only the men's team, but also the women's team and the Academy," said Dave Dyson, CEO of Three. "Three UK has enough 5G spectrum to rank in the top 10 in the world to offer our customers the best 5G service, and we want to be with the team that can deliver this winning message for years to come." years." Although the Three logo has graced the shirts of the Irish national rugby union team and the Australian cricket team, the British division has never sponsored a Premier League team before. In the late 1990s and early In the 2000s, links were frequent with Arsenal sponsor O2, Vodafone joined Manchester United and One2One struck a deal with Everton – this latest deal will be more of an integrated partnership, as is common with large modern business transactions, as “Mobile technology has revolutionized the way football clubs and supporters interact, making Chelsea FC and three of their natural partners,” added Guy Laurence, former CEO of Vodafone UK. "We have more than 100 million subscribers on social networks and the official app, The 5th Stand, has registered almost four million downloads. We stream live women's football and the Academy with highlights from the men's first team available shortly after the matches. "This is really an area that regular fans benefit from, and as communications technology develops in the coming years, Three will be at the forefront of advances with the exciting rollout of 5G networks, helping to improve Extend the experience of being a Chelsea fan in the modern digital age "With Three, we have found a partner who shares our passion for innovation and we are delighted to have them on board and in our shirts."