Just a week after Squid Game became the most popular Netflix show of all time, the streamer is preparing to change the way it measures audiences for its movies and TV shows. In its latest earnings report, Netflix outlined its intention to move away from the 2-minute-per-view metric used of late to instead track total hours watched in the first twenty-eight days of its launch. A certain title. "We think engagement as measured by hours watched is a slightly better indicator of the overall success of our titles and member satisfaction," Netflix bosses said in a letter to shareholders. "It's also consistent with how third-party services measure TV viewing and assign proper credit to playback." The streamer also plans to change the way it publicly disseminates viewing data "so members and the industry can better gauge success in the streaming world. Really, this probably means the total number of hours watched for Movies and TV shows will be released to the public by Netflix "more regularly" than the rather occasional viewership ratings the company publishes today.The change will mark the third time Netflix has changed the way it records the popularity of its content.Before it introduced the 2-minute standard in XNUMX, the streamer measured individual views based on whether a member had completed XNUMX% of a movie or TV show.
So what are the most popular Netflix shows?
As expected, Netflix has been strong and proud of the success of its latest hit Squid Game in its latest earnings report, confirming that the South Korean drama has surpassed Bridgerton as the streamer's most successful show. Netflix claims the series garnered XNUMX million views in the first XNUMX days of its release, a period that also saw XNUMX million new subscribers added to the service, making Squid Game a staggering value. of €XNUMX million.