Spotify launches podcast subscriptions to compete with Apple

Spotify launches podcast subscriptions to compete with Apple Spotify launched a new podcast subscription service, just over a week after Apple's podcast subscriptions were announced at the tech giant's spring event. Le nouveau modèle d'abonnement de Spotify permet aux créateurs de podcast de facturer un supplément aux fans pour du contenu exclusif via sa plate-forme de production de podcast Anchor, et il est lancé aux États-Unis immédiatement avant d'être déployé dans le whole world. Unlike Apple, Spotify says it won't take a cut from these creators for two years (transaction fees aside) and will only require 5% of revenue after that. For comparison, Apple will take a 30% cut on creator-led subscriptions in the first year and 15% in the second, so Spotify's model may be more attractive to podcast makers. None of this means your favorite podcasts will disappear behind a paywall. However, many podcasts are likely to start offering bonus episodes and early access to downloads for paid members, something creators are already doing through platforms like Patreon. You should be able to easily find out which podcasts are priced on Spotify. While subscriber-only content is searchable and discoverable in the Spotify app, these shows will be marked with a lock icon where you'd normally see the play button. If you choose to pay for additional content, you'll need to go to your Anchor profile page or via a link in the show's ratings in the Spotify app. As Engadget points out, you won't be able to subscribe to the Spotify app directly, which means Spotify won't have to pay Apple a discount on in-app purchases. In a sense, this is nothing new, as many podcasts already offer paid extras for a select few. However, this is a sign that Apple and Spotify want to take more control over a previously open and uniform ecosystem (while making more money at the same time). As for how much you'll have to pay, again that's up to the podcasters themselves, but listeners are unlikely to want to compete for another big subscription on top of their subscription to cloud storage, streaming video, music, etc. in.

Spotify podcasts

(Image credit: Spotify)

Rising costs

Asking listeners to pay more for their content is a hot topic for Spotify right now, and subscriptions to the music streaming service are set to get more expensive in the US and UK. The biggest price increase comes to Premium Family, from €14,99
/ €14.99 to €15.99 / €16.99 per month. Spotify says it's "so we can continue to bring you new content and features that you can enjoy as a family and as individuals." Although the family plan is the only service affected in the US, the price for a monthly subscription increases at all tiers in the UK: Premium Student goes from €4.99 to €5.99 and Premium Duo goes from €12.99 to € 5.99. €13.99. Spotify Premium remains unchanged and is still $9.99/£9.99 per month in both regions. Whether Spotify users will be happy to earn more money remains to be seen. However, the fact that the company doesn't participate in podcast creators for the first few years, which means you can be sure your money will go to fund the shows you love, may convince enough listeners to stick with it. to transmission. giant ship instead of jumping Apple.