Coming to India just a few years ago, music streaming service Spotify is now looking to expand its services in small cities and towns. In an event streamed online, the company announced that it plans to offer the app in 36 different languages, including Hindi and 11 other Indian languages. These Indian languages are Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali, while titles will continue to be available in English. With that being said, the app is already available in international languages like English, French, Spanish, Arabic, Chinese, Russian, Portuguese, Indonesian, and Japanese. With localization, Spotify targets local players like JioSaavn, Gaana, etc. which are now available in various Indian languages. Spotify, however, has not announced any schedule for the content to be available in the regional languages of India. Although Spotify offers songs in Hindi and several other languages, it still does not offer lyrics in these languages. Interestingly, Musixmatch, which powers Hindi lyrics on Gaana, is also a lyrics partner for Spotify. We expect this to change soon when the Spotify app starts serving regional Indian-language content. "Spotify is deeply involved in the global streaming audio ecosystem and aims to become the world's first true audio platform... We're here for the long haul, and there's no question that India has been one of our most successful markets." dynamic and important," said Gustav Gyllenhammar, Vice President of Markets and Subscriber Growth at Spotify.