Salesforce has taken another step towards the cryptocurrency market with the introduction of a new NFT Cloud platform.
As part of its Web3 platform, the new offering, currently in a closed pilot, aims to help businesses of all sizes determine if non-fungible tokens (NFTs) might be the right move for them and provide the necessary services. to start and grow in space. .
NFT sales have slumped in recent weeks as buyers' appetites have dried up, but apparently many companies still see the platform as a viable opportunity.
Salesforce NFT Cloud
"Salesforce's NFT Cloud Driver enables brands to extend customer experiences to Web3 environments in a sustainable and reliable way," the company wrote in a press release.
The platform will allow users to create, manage, and sell NFTs directly on the Salesforce Customer 360 platform, while being able to "securely connect customer data for a 360-degree view of a customer's physical and digital worlds." customer".
Rumors of a Salesforce NFT cloud first surfaced in early 2022, but were soon met with protests from company employees.
About 400 Salesforce employees reportedly signed an open letter opposing his plans, saying entering the space raises concerns about its ethical and environmental impact.
In response, the company promised to hold listening sessions with employees to listen to their concerns.
The company appears to have taken up the complaints and on its official launch page (opens in a new tab) states that Salesforce NFT Cloud will not support proof-of-work blockchains, which often generate a significant amount of e-waste due to Frequent equipment upgrades.
The company added that its NFT Cloud controller will automatically calculate carbon emissions from blockchain options and allow the user to offset emissions with high-quality and reliable carbon credits.
Salesforce is also committed to ensuring its NFT Cloud is secure and accountable, promising to incorporate "the best brand and consumer protections, identifying - and preventing - the use of the product for fraud, force or of medo".
It also says it will aim to "provide end-user explainable governance and engage stakeholders in ongoing evaluation" and "commit to sharing clear and accurate product communication and creating trusted experiences and marketplaces where security is a priority." ".