If you like the idea of watching Netflix movies and shows before they're released to the public, you'll want to be part of the Netflix Preview Club: a group of subscribers who can watch content early in exchange for reviews and feedback.
According to The Wall Street Journal (opens in a new tab) (via TechCrunch (opens in a new tab)), the club is opening its doors more widely. There are currently about 2000 people enlisted, but it is expected to reach tens of thousands by early 2023, drawn from around the world.
“Netflix strives to ensure that every dollar spent on content generates the highest level of attention and member engagement for its subscriber base of 223 million worldwide, and it comes as streamers are taking a closer look at content spend. and they focus more on profitability,” says the WSJ. . relationship.
i need more humor
The existence of the Netflix Preview Club, which is similar to shows on Amazon Prime Video and Hulu, has already been revealed by Variety (opens in a new tab). The practice of getting early reviews for movies and TV shows isn't new, of course, but it seems Netflix wants to expand its own system.
More humor has apparently been added to the 2021 Netflix movie Don't Look Up, according to early audience feedback. It went on to break records for weekly viewing hours on the streaming service and also earned four Oscar nominations.
It's unclear exactly how people are selected to be part of the Netflix Preview Club, but we suggest keeping a close eye on your inbox. Presumably Netflix will want to make sure they get a good sample of subscribers to hear feedback.
Analysis: Valuable Feedback
While test screenings are common in the entertainment industry, it's interesting to take a look at how early reviews and comments work on Netflix. According to the WSJ, Netflix employees also play a role in reviewing content in advance.
A platform like Netflix benefits from a lot of user data: what people watch, how fast they watch it, what they like to watch next, and even when in movies or shows people give up and leave. display. anything.
These are all valuable feedback when it comes to making sure something is a success rather than a failure. According to the new report, creators are "generally in a position to decide what changes to make"; It doesn't seem like they are required to make any changes.
The number of edits also depends on how much spare footage the production crews have - reshoots are expensive and impractical, so it's unlikely they'll go to the lengths and expense to get them unless something happens that goes against them. a truly negative reaction.