Netflix tests a news feature as part of its mobile app, and selected users are selected as part of the streaming platform's tests. Called Extras, the feed allows users to view trailers, photos, and news about current and upcoming Netflix broadcasts. According to Slash Gear, "Netflix indicates that you can find the Extras feed via its own dedicated button" if you're part of the trial, but haven't confirmed the number of users selected for the trial or trial. the regions to which it applies. .
Attractive to a younger audience.
As Slash Gear points out, newsfeeds are a common feature of social media apps, like Facebook and Instagram, allowing users to scroll through content however they see fit. It seems that Netflix is inspired by these platforms because "examples of user-shared content include pictures of the show's members with the type of captions you typically find on Instagram, including @mentions and emoji." Using a newsfeed format with shareable content will likely appeal to Netflix's younger, social media-savvy audiences; Just under 50% of them are under 35 years of age. Compared to Amazon Prime, which has only a third of its users in this age range, Netflix is clearly doing something good in the battle of young subscribers: only time will tell if Extras will increase its subscriber share. Under 35 years. As a test, the feature may never succeed anyway. For now, Netflix will eagerly await the results of its tests before making any commitments to Extras.