Get ready for another Netflix price hike as the streaming giant again asks Australians to pay more for its Standard and Premium tiers. Starting today, new subscribers will pay an additional €1 per month for the Standard plan, bringing the monthly price to AU€16,99, while the Premium tier has received a further increase of €3 to €21 AU€ 99 per month. Netflix's new pricing will take effect for existing members on their next billing date after November 18, as detailed by News.com.au. This latest price adjustment comes just over a year after Netflix's last price hike for Australian subscribers, although in this case it was the Basic and Standard plans that increased their monthly fees.
Our take: Netflix needs a better reason to raise its price
Speaking to News, a Netflix spokesperson said: "Members tell us how much they appreciate the breadth and variety of the catalog, and we're updating our prices so we can continue to invest in more shows and movies." Call us crazy, but the last thing Netflix needs is a bigger catalog. Honestly, we'd rather cut things down a bit and go back to something that feels like quality over quantity. As the News noted, the price increase came just in time for a new slate of (hopefully decent) shows and movies, after an extended period of lull due to pandemic-related shutdowns. And while that sounds fair on paper, it's not like the streaming giant has adjusted its price in our favor during this downturn, even though there has been a massive increase in streaming during lockdown. Disney Plus, on the other hand, has only increased in price once since launch, and that was due to the addition of Star, a new streaming brand that more or less doubled the service's library on a day-to-day basis. The next day. We certainly hope Netflix's revamped slate pays off.