After changing the way we watch movies and TV shows, Netflix is now experimenting with a more traditional TV channel type approach by putting shows on a scheduled time slot. At the moment, this new feature, which Netflix calls Direct, is only available in France. It is a channel that features the most popular shows on the streaming service, with proper start and end times, etc. At this time, the Direct channel is only available in web browsers and only for a certain number of users. By the end of December, Netflix says, everyone in France should have access to it. No information on international expansion yet. "In France, traditional TV viewing remains extremely popular with people who just want an 'out of the way' experience where they don't have to choose shows," Netflix said in a statement posted on its website.
Improve the experience
"Maybe you're not in the mood to decide, or you're new and looking for what you want, or you just want to surprise yourself with something new and different," Netflix's statement continued. . ""Direct" is a web experience that is the same for everyone who looks at it." If you're wasting precious viewing time clicking something to watch, opening Direct as soon as you log in could provide an interesting alternative, as long as you live in France. Netflix is never shy about trying out new features or experimenting with formats to keep more people tuned in for longer. It says its first TV-like scheduled service is one way it "seeks to improve the consumer experience." Of course, competition in the streaming market is stronger than ever, with newcomers like Peacock, Disney Plus, and Apple TV Plus all fighting for space alongside Netflix. This could end up being one of the features that keeps subscribers on board. Via Android Police