Mozilla adds ad-free browsing to its anti-tracking protection in Firefox

Mozilla adds ad-free browsing to its anti-tracking protection in Firefox

Mozilla has announced a new initiative called Firefox Better Web with Scroll that combines the tracking protection of your Firefox browser with the ad-free browsing experience of Scroll. Last year, Mozilla enabled Enhanced Tracking Protection in Firefox for all users by default to block third-party cookies and cryptomining. Scroll, on the other hand, is a startup whose new subscription service allows users to read news from various online outlets ad-free, as revenue is shared among publishers. Before releasing the beta version of Firefox Better Web with Scroll, Mozilla worked with Scroll to gather feedback on this approach. According to research by the two companies, users see the ads as annoying to their online experience, but they also want to support online journalism, so many consumers choose not to use ad blockers because of this. . Mozilla also found that users wanted to support it directly because the company is a non-profit organization that puts its users first. Now that Firefox Better Web with Scroll is in beta, anyone in the United States who wants ad-free web browsing and enhanced tracking protection can open a Firefox account and install the Better Web with Scroll extension. This ad-free browsing experience will cost you, though, and Scroll currently charges an introductory price of $2.49 per month, though its plans will eventually increase to $4.99. Mozilla provided more details on how its new initiative will benefit consumers and publishers in a blog post, saying, "Your subscription is paid directly to publishers in the Scroll network based on the content you read. We look forward to the success of this model." Show publishers the value of having a more direct and refined connection with your online audience.In turn, the publisher network will continue to grow to include all the sites you care about so your money can be paid directly for quality content. journalism you want to read."

Via TechCrunch