Apple está experimentando un crecimiento sorprendente en el mercado de Mac en los mercados empresariales de EE. UU., Según IDC, donde el uso de dispositivos macOS ha crecido en aproximadamente un tercio desde 2019.</p><h2>Las Mac alcanzan el 23%</h2><p>"La adopción del uso de Mac en la empresa (más de 1.000 empleados) está creciendo en muchas medidas", dijo IDC, según un anuncio de Jamf.
"In the United States, the average penetration rate for macOS devices is around 23%, up from 17% in 2019." The analysts also measured the performance of other Apple products in the corporate space, saying: “Macs, of course, are not the whole story of Apple devices in the business. According to the 2020 IDC Business Survey, iPhones account for 49% of the smartphone installed base among US businesses, and iPads account for the majority of tablets used in businesses. "The proliferation of Apple devices (macOS devices, as well as iPhones, iPads, and Apple TV) in enterprises is causing many companies to rethink their overall approach to endpoint provisioning, management, and security."
Living on the edge
Driven by remote work in response to the COVID-19 pandemic, the need to provide effective tools to provision, manage and protect Apple devices means that companies are looking for solutions, like Jamf's. This piqued the interest of IDC, which named Jamf a leader in its first global unified endpoint management software for the 2021 Apple Device Vendor Assessment. Full access to IDC's report will cost you $15,000, but Phil Hochmuth, Program Vice President, Enterprise Mobility and Client Endpoint Management, says IDC in a basic statement: "Robust support for Apple devices, including Macs and iPhones, iPads, and Apple TVs, is becoming a must-have for vendors." UEM Software". Hochmuth also observes: "The growth in Mac usage among business users, especially for employees who work remotely and given their choice of PC device, is prompting more companies to formally adopt management tools and strategies around to macOS" as well as iOS/iPadOS and tvOS." This is good news for Jamf and the other vendors selected for this collection by IDC: Zoho, VMWare, Quest, Microsoft, Micro Focus, Matrix 42, Ivanti/MobileIron , IBM, Google, Citrix, Cisco, BlackBerry, Barramundi, and small vendors, which they do not list because the breadth of the collection represents the available market opportunity.
Deployment tool in a multipurpose company
Jamf gets special status in the report because it covers all the basics from deployment to lifecycle security for Apple devices in a streamlined Apple user experience, with remote configuration and touchless deployment. While it's great to see Jamf being recognized for its continued focus on supporting Apple, it's even more significant when you consider how IDC's analysis shows the transformation of enterprise IT. We already knew that enterprise computing had become multi-platform, multi-device, and (increasingly) multi-cloud. COVID-19 has accelerated trends toward remote work and increased the challenges of provisioning, protecting, and supporting devices remotely. Employee choice was also magnified during this time: there's a reason Starling Bank bought every available MacBook in the UK when it sent its employees home last year. The latest data from IDC shows that, far from being an outlier, Mac deployment has experienced a bit of a boom in the "work-from-home" business.
It's a remarkable story
Remember and some will remember when the Mac market share was around 3% with almost zero presence in enterprise IT. Fueled by the iMac and iPod halo and accelerated by the iPhone, Apple has somehow managed to turn that small slice of sales into a pretty convincing 23% stake in the company. An image shared by Dean Hager, CEO of Jamf, shows this transformation in action: Taken from Statcounter, it shows how Windows usage in the US has declined while Mac usage has increased, most dramatically in the US. last years. With Apple's Mac M1s promising to put the platform at the top of the pecking order in terms of computing performance, it's unlikely we'll see much change in the direction of travel.
New opportunity?
This is interesting for companies facing a dilemma around Mac deployments, but deeply significant for any entrepreneur looking for new opportunities in the enterprise Mac services and support market. Developers will surely wonder how these platforms can support new productivity experiences for this altered business ecosystem. This is certainly Microsoft's approach. Follow me on Twitter or join me in the AppleHolic Bar & Grill group on MeWe.
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