Reliance Jio smartphones could be cheaper than the cheapest

Reliance Jio smartphones could be cheaper than the cheapest

Reliance disrupted the Indian mobile phone market in 2002 by offering cheaper than cheapest calls. At the company's last shareholder meeting, it was announced that it will offer 100 million smartphones at low prices. Now, it looks like these phones could once again disrupt the smartphone business. Reports are surfacing that these smartphones, built on Google's Android platform, could be available for as little as Rs. 5,000 (around €68) when they are likely to hit the market in 2021. But, this isn't all, reports indicate that the prices could drop further to Rs.2,500 (just €34 at current exchange rates). A report by cable company PTI cited an unnamed official to suggest that Jio would deliver the devices to the customer for less than Rs 5.000 and when sales pick up, the prices of the phones could drop further to around Rs 2.500. -Rs. 3000. The goal is to dramatically expand smartphone adoption in India, the official said. What is more interesting is that Jio pointed out that these affordable Android devices would come with 4G and 5G technology. With 5G smartphone prices hovering around Rs 25,000 (€350), if Jio cuts costs tenfold, we could see another market disruption. When Reliance launched its CDMA technology services in December 2002, cell phones were considered a luxury, as users paid for incoming and outgoing calls. The monthly fee was over Rs 1000 but Reliance offered a deal of Rs 500 which provided a free CDMA device in the hands of the user. If "Kar Lo Duniya Mutthi Mein" (put the world in your fist) was the track the company unveiled 18 years ago, this time Jio calls it "2G-Mukt Bharat," which roughly translates to 2G-free India. As part of this slogan, Jio expects to deliver 200-300 million smartphones to users. With Reliance Jio already being the market leader in mobile with over 400 million subscribers, this could well be a fatal blow to both competitors in the service sector and the hardware segment where the Chinese smartphones have dominated for some years. . The report does not provide information on when the phone's launch might take place, although previous rumors have suggested a soft launch in December to coincide with the group's founder Dhirubhai's anniversary celebration. Ambani. This date is December 28 and we will be monitoring this date closely. Readers will recall that Jio already has a partnership with Google to bring low-cost smartphones on a new, streamlined version of the Android operating system. Google invested Rs 33,737 crore to acquire a 7,1% stake in Jio Platforms in July, while Reliance Jio was already working on building its own 5G network. In early September, reports said that Jio's main competitor Airtel was in talks with some local phone makers to launch its own affordable 4G smartphone. It also appears that Airtel is exploring a plan to offer locked and unlocked versions of smartphones, which would be a first for India.