MVNO customers are more likely to recommend their operator

MVNO customers are more likely to recommend their operator

TalkTalk customers are less likely to be satisfied with their broadband service, while mobile subscribers are generally satisfied with their level of service, according to Ofcom's latest satisfaction survey. Research by the regulator revealed that 93% of consumers are satisfied with the level of service provided by their mobile operator, compared to 91% last year, and just 3% are dissatisfied. However, mobile virtual network operators (MVNOs) outperform their larger competitors. Giffgaff and Tesco Mobile customers are more likely to have above average satisfaction and recommend the service to a friend. Another MVNO, Sky Mobile, entered the first timer ranking and received a lower than average number of complaints. This means that Sky has received the lowest total in all four communication markets: mobile phone, broadband, fixed line and television. Satisfaction with reception quality continues to grow as mobile operators invest billions of dollars in their infrastructure. The number of complaints has fallen by 15% in the last 12 months, with Ofcom receiving 17 per 100,000. In the broadband market, 83% of customers are satisfied (compared to 80% last year) and 13% had reason to complain (compared to 15%). However, only half of people are satisfied with the way their complaint is resolved. TalkTalk has finished below the industry average for several indicators, including satisfaction, referral likelihood, and handling of your complaint. In total, the number of broadband complaints decreased by 23 percent last year, from 75 per 100,000 to 58. "Poor service can be beyond frustrating; this can have a significant impact on people and small businesses that depend on the connection," said Lindsey Fussell, head of consumer group at Ofcom. "When buying a phone or broadband service, quality can be just as important as price. This information can help shoppers make the right decision."