What South Africans watch on Showmax

What South Africans watch on Showmax

South Africans were confined to their homes for much of 2020. With a hard lockdown starting in March, there was little we could do other than watch shows, movies and bake banana bread. Showmax became even more of a household name around this time and South Africans tuned in to revisit old favorites or stream shows that were on their watch lists. Showmax shared interesting information about what South Africans particularly enjoyed, which can help you add new shows to your must-have reach.

South Africa's broadcast behavior during lockdown

Sports peaks in key matches

Now that live sport is gradually opening up around the world, we're seeing regular spikes in subscribers tuning in to stream their favorite soccer teams live on Showmax Pro, which launched in South Africa this year. All Premier League, Serie A, La Liga and DStv Premiership matches are available to stream on Showmax Pro, presented by SuperSport.

Large increase in transmission lockup

In South Africa, there was a 50% increase in active users and a doubling of gaming events during the stricter lockdown period across all categories: international series and movies, as well as local films, series and content. for children. Showmax is the place to stream critically acclaimed HBO series in Africa, with classics like Game of Thrones and Girls proving their popularity, as well as growing interest in recently released titles like The Undoing, The Third Day and Industry.

Movie night every night

When the lockdown started, there was an increase in the number of people watching movies during the week. Usually, movies tend to be more popular on the weekends when people are at home. Popular titles include After (2019), Anna (2019), Hustlers (2019), John Wick: Chapter 3 - Parabellum (2019), and The Invisible Man (2020).

Children streaming

More and more families have turned to Showmax to entertain kids and we've seen an increase in the number of people using our kids' catalog with hits like Paw Patrol, UglyDolls, Henry Danger, and Victorious.

South African stories

When it comes to South African content, views continue to grow strongly even as the lockdown has eased. We've seen some of our biggest lockdown spikes in South African headline views this year, including Showmax Originals Life With Kelly Khumalo and Somizi & Mohale: The Union, as well as The River, The Queen, Legacy, Gomora, Lockdown The Recce and Frank & Fearless.

The most viewed programs of the year


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