The best social media management tool. Businesses are spending a lot of money these days to create amazing content on Facebook, Twitter, Instagram and other social media platforms. Whatever your business, reaching your customers and readers depends heavily on the ubiquity of social networking sites. But you don't need to spend time and resources on fantastic Facebook posts and tweets if you don't know how to effectively control their impact and influence. Counting the number of subscribers you have tells only part of the story. Getting the most out of your chosen social media platforms is just as important to your business as finding the right customer relationship management system. That's why we've selected five really useful social media analytics tools that will help you understand which of your posts are working and which ones are getting approval.
(Image: © Snaplytics)
1. Snaplytics
Get information to use Snapchat successfully Elegant interface Allows you to better organize your stories. Price not available in advance. Snapchat launched in 2011, so there are relatively few marketing tools available for the platform compared to big names like Facebook and Twitter. The app works by creating short stories that users can interact with. Snaplytics is designed to help you manage this by taking regular snapshots of your Snapchat account and offering you Insights. The creators manage groups of 20 accounts for each category, allowing you to gauge the success of your own account. You can also use Snaplytics' pre-created content library to view past efforts, see how users are engaging with them, and republish if you'd like. If you have a more complex marketing campaign, Snaplytics also supports advanced ad scheduling for post delivery. You can organize stories with tags, so you can easily save them as your campaign grows. The Snaplytics dashboard has been widely praised online for its elegance, as has the app's ability to display marketing performance from one platform to another. There is a 14-day free trial, after which you need to contact the Snaplytics team for a quote. This is the only real criticism of the app because a tiered pricing structure would be more useful for marketers working with tight budgets and deadlines.
(Image: © Sprout)
2. Sprout Social
One central hub to manage all your social media accounts. Covers a wide range of social media accounts Powerful data analysis capabilities. Customer Support Help Sprout Social is most likely a one-stop-shop for managing and planning all your social media accounts through one easy-to-use platform. Very useful for social media managers in your company trying to juggle Facebook, Twitter, Pinterest and more at the same time. But it's also a powerful tool for analyzing your data. You can sort by various demographic and geographic measures to quantify exactly what content works for which subscribers. Sprout can manage multiple accounts and monitor keywords across all social networks so you know when your brand is being discussed. It also helps your business respond to customers by directing messages to the people within the organization who need to apply them. You can try Sprout Social for free with their 30-day trial. If you like it, prices start from €99 (€75, €124 AUS) per user per month.
(Image: © Brandwatch)
3. brand watch
Keep an ear out in the field of social media. Powerful social sentiment analysis. Covers a variety of sources. Business plan with a dedicated account manager There are many social listening tools that we could have chosen for this list, but we went with Brandwatch, an internationally renowned company. The Brandwatch Analytics tool strives to listen to information that may be critical to your business, whether it's on Facebook, Twitter, blogs, forums, news, or every other corner of the web. Social sentiment analysis shows the tone of the data collected from the profiles you've linked to, and it's easy to exploit relevant trends and themes emerging from the internet that might emerge. Tip the scales in favor of your business. We especially appreciate Brandwatch's personal approach to the Enterprise Premium Plan, where you get a dedicated account manager to provide personalized advice.
(Image: © Buffer)
4. shock absorber
An extremely easy way to track the success of your marketing campaigns. Easy to use Real-time analytics Google Analytics integration Like Sprout Social before it, Buffer is another versatile tool that allows you to post to your platform and then analyze the results. One of its main advantages is its ease of use, while offering you great flexibility. The fact that it offers real-time analytics allows you to instantly judge the impact of your content. Use the "Top Post" icon to compare different forms of content to determine which works best for each network. The Stamp app also provides seamless Google Analytics integration to track the success of your marketing campaigns. If you're traveling alone, you can get free buffering, while the reasonably priced Pro package allows connection to 8 social accounts and costs just €15 (£11, €20) per month.
(Image: © Hootsuite)