Over the years, Chrome has earned a reputation as a resource-intensive browser. Google has already introduced several measures to improve things, but it is not always Chrome itself that is responsible for poor performance. Now Google is starting to roll out a new feature in Chrome that will help prevent online ads from slowing down the browser. In addition to blocking ads that slow down your browser's performance, Chrome will also intervene with those that drain your batteries or use too much data. The changes are good news for desktop, laptop, and mobile users. All Chrome users should note that ads no longer slow down their online experience as much, laptop and mobile users will benefit from better battery life, and anyone with a metered connection should see a reduction in data usage. Google seeks to improve the overall ad experience by discouraging advertisers from creating ads that use large and poorly compressed images and videos, mining cryptocurrency, and performing CPU-intensive tasks. The company has been working on this feature for over a year and has developed three criteria to determine whether or not ads should be blocked.