As the XNUMXth country in the world for streaming services, India is poised to build a new streaming platform on Walmart-owned Flipkart. The Diwali festivities, scheduled for October this year, will be available for Flipkart videos and will be available to Flipkart Plus members.
From now on, no user will have to pay additional fees to access the Flipkart catalog. In an exclusive Moneycontrol report, industry sources said "video" was the only thing missing from the online shopping platform.
With the addition of a dedicated video section in the Flipkart app, the company hopes to attract more subscribers. Also, signing up for Flipkart Plus is not that difficult. You have to shop on Flipkart and collect 300 Super Coins (reward points), after which they can become members.
However, the thing to note here is that this decision comes after Amazon has duplicated its original content, particularly in India. The platform currently serves 13 million viewers and wants to strengthen its presence by offering more local content. However, Amazon's premium subscription costs Rs. 1000 in India. And that's the difference between a practically free group and a group that asks you to pay immediately, especially in such a price-sensitive market.
The Flipkart videos will not start production, at least that seems to be their original plan. The platform will organize movies and TV shows from different sources.
Flipkart aims to move to Tier 2 and 3 cities with its entertainment offering and target the country's 200 million potential customers. Current global revenue generated by streaming services in India amounts to around Rs4,462 million with readers such as Hotstar, Zee5, ALTBalaji, Voot, Eros Now, among others.
An average Indian viewer has many options to choose from, with so many OTT platforms to choose from. Flipkart Videos could enter the Indian video streaming market if it manages to add a lot of titles to its catalog.