Fitbit Premium: What is it and who is it for?

Fitbit Premium: What is it and who is it for? For a long time, heo The only things Fitbit billed were your devices and Fitbit Coach, the standalone fitness app that offers guided workouts. But in 2019, Fitbit launched Premium, a new paid service that puts various features behind a paid wall. Premium is designed to be an enhanced version of Fitbit's free standard app, but also includes training programs that were previously exclusive to Fitbit Coach. There's a lot of cool stuff in Premium, but the service isn't for everyone. Below we'll explain exactly what it does, how much it costs, and who we think it's for.

Fitbit Premium: How much does it cost?

Fitbit Premium usually costs €9.99 / €7.99 / AU$15.49 per month. You can subscribe from the Fitbit app by tapping the Premium tab and following the instructions. It's not a cheap service, but the good news is that Fitbit recently extended its free trial from seven to 90 days, so you can try it out for three months and, if it's not up to you, cancel without paying any fees.

Fitbit Premium: free for 90 days

To help you stay healthy while you're stuck at home, Fitbit has extended the free trial of its premium fitness app, which is packed with insights about your wellness and lifestyle. provides access to thousands of video and audio workouts so you'll never get bored. View the offer

Fitbit Premium: Guided Programs

Let's start with one of the first things you'll see if you subscribe to Fitbit Premium: guided programs. It's also one of the best features of the service: This is where you can tailor your goals to the things that matter most to you. There are several programs to choose from, including one to get more sleep, one to kick your sugar habit, and another to help anyone starting to run. Each program runs for a certain number of weeks and you will each have to choose goals and reminders to make sure you stick to the schedule. The Get More Sleep program, for example, runs for two weeks and lets you set reminders to go to bed, and even offers "relaxing" nature sounds to help you escape. Meanwhile, the Get Active program will ask you to set daily step goalsas well as pick a day of the week to push yourself a little harder than usual. We love how these programs can be customized to fit your schedule and needs, they are not universal.

Fitbit Premium - Sleep Features

If you track your sleep with the free Fitbit app, you'll already get decent chewing data and even some insightful snippets. In Premium, you get two additional features: a "sleep score," which is an overall number out of 100 that assesses the quality of your sleep; and a "Restore" graph, which shows your sleeping heart rate and the amount of time you spent tossing and turning throughout the night. Our opinion? The sleep features are still not good enough to justify the Premium subscription; The features available in the free tier are certainly quite good. (Image credit: Fitbit) Fitbit Premium Suspension Program

Fitbit Premium: training and challenges

Premium also gives you access to a variety of exercises built into the app, ranging from 15-minute yoga and HIIT sessions to 30-minute cardio and dance kickboxing. This all comes in the form of a video that you can watch in the app and work out, useful for honing your form and staying motivated, especially during longer sessions. Each session is marked as "Easy", "Medium" or "Hard" and gives you details of which body parts you'll be targeting and how many calories the workout should burn. Once you have finished a workout, you will have the option to log the exercise in the app. It's important to put attention on, While Fitbit Premium uses all exercises available in Fitbit Coach, the Coach app remains self-contained, and there are always Fitbit Coach workouts you can do on-device with smartwatches. from Fitbit. However, you'll need to open the Fitbit Coach app on the watch for this, and then they'll sync. Back in Premium, Fitbit also offers special "challenges" that you won't get in the free tier, including a custom challenge that lets you set your own step, distance, or active minute challenge. Fitbit challenges are ways to compete with other users. Think of them as another way to motivate yourself and others. (Image credit: Fitbit) Fitbit Premium running

Fitbit Premium: outlook

Statistics is one of our favorite premium features that provide useful information about your activity and sleep. For example, you could tell him that his heart rate was a little higher than normal and suggest ideas for him to relax. Fitbit will try to connect the dots between different factors here, like sleep, steps, heart rate, etc. However, today much of this information often seems too generic. We hope the Fitbit software gets smarter over time as you get to know us better.

Fitbit Premium - Health Workout & Wellness Reports

Another great feature of Fitbit Premium is that it will allow you to generate a wellness report that contains heart rate, weight, sleep, and activity data in an easy-to-read 30-day overview, followed by more detailed graphs for each. The idea is that you can share these reports with your doctor, nutritionist, or anyone else directly interested in your health. Of course, the usefulness of this depends on the trust of your doctor or another, but it is much better than showing them an application. Speaking of which, heThe best Premium feature may yet be yet to come. When the service was introduced in 2019, Fitbit said it would eventually roll out a health coaching section where subscribers could talk face-to-face with a certified health coach through the app. For starters, Fitbit will target users with chronic conditions like diabetes and high blood pressure, and trainers will work with users to create personalized programs to keep them on track. Unfortunately, this functionality has not yet been implemented at the time of writing, but we hope it won't be long. (Image credit: Fitbit) Fitbit Premium Calories

Fitbit Premium: Who is it for?

Right now, we think the Fitbit Premium has two great features. First, guided programs, which can be effective for those who are easily overwhelmed by health and fitness programs, or those who just need to be pushed. The second feature to consider is the library of exercises that you can follow. Some people find it a more motivating form of exercise, and it's cheaper than paying for an actual class! However, Premium still feels a bit overcooked. The health coaching feature, which will connect users with trained professionals, hasn't launched yet and the improvements to sleep monitoring aren't worth the money yet. For now, Premium will be more valuable to those who just want a little more structure to their fitness, and if it doesn't work out after a few months, you can always cancel.