BT is finally offering sports fans the opportunity to sign up for a stand-alone subscription to BT Sport for the first time. Previously, the only way to watch BT Sport was to subscribe to a BT or EE broadband plan, or subscribe via the Sky platform, Virgin Media or BT TV. Starting today, customers can pay €25 per month for the full set of channels and can cancel at any time. Subscribers can watch on their smartphone, tablet or PC, as well as via an Apple TV, Samsung Smart TV, Xbox One or PlayStation 4. BT is not yet expanding this selection, but is constantly reviewing its reach and is open to work. with any platform
BT Sport without BT broadband
The launch coincides with a big month for the station. On New Year's Day, BT Sport will broadcast all nine Premier League matches live, while in January it will become the home of WWE, and hopes to capitalize on this demand and the evolution of user behavior BT Sport has been offering. a mobile application since its launch in 2013 and digital display is becoming more and more important. "This is the right time to launch a product like this," TechRadar told Pete Oliver, director of marketing for BT's consumer division and head of digital products and services at BT. “Many people already have these devices and many will have new ones by Christmas. We launched our widescreen apps earlier this year and were encouraged by the viewing numbers. We see hundreds of thousands of people watching and we wanted to get BT Sport on TV. "Many people already have a PlayStation or Xbox in their home, for example. BT would like to point out that independent subscribers will have access to its latest streaming innovations, including 4K and HDR, depending on compatibility. Earlier this year, BT launched BT Sport Ultimate, a dynamic channel that offers the best possible viewing experience depending on the device and connection speed, BT Sport Ultimate will be available for new subscribers.
Who will subscribe?
The cost of the service is more than a subscription to Netflix or Amazon Prime - the latter made its Premier League debut last week - but less than a monthly subscription to Sky Sports via NOW TV. Asked if viewers able and willing to pay for free live sport would already have Sky Sports and/or BT Sport, Oliver said the flexibility of the subscription could attract new viewers and that she could encourage "cable cutting." " because you don't need a broadband or television contract. "I think it's competitive," she said. "It's completely flexible, so you don't need to sign a 12-month contract. It's great if you just want to see your team in the Champions League but aren't convinced." that will go far or if you just want to watch the MotoGP season. There is an emerging group of sports fans who don't want to have a pay-TV subscription but are happy to get in on sports content." One of the main reasons BT launched BT Sport was to encourage consumers to sign up. and stay with its broadband service.BT Sport has also been a key offering for US customers. considering BT's investments in full fiber optics and the US in 5G "You always get a better price for BT Sport with BT broadband," he said, "But if you don't want it then it's a good option." .