Following the launch of its dedicated crypto browser, Opera breaks new ground once again by becoming the first browser to enable web addresses based solely on emoji.
This is the first time in internet history that users will be able to browse websites by typing a string of emoji in the URL bar instead of letters and words.
Adding emoji in Opera was made possible through a partnership with Yat that allows users to have custom emoji strings. Executive Vice President of Mobile at Opera, Jorgen Arnesen, provided further details on this new partnership in a press release, saying:
"This partnership marks a major paradigm shift in how the Internet works. It's been almost 30 years since the World Wide Web was released to the public, and there hasn't been much innovation in the web linking space: people always include . com in their URL Thanks to the integration with Yat, Opera users can put .com or even words in their links and simply use emojis to be directed to websites. It's new, it's easier and it's more fun"
Opera emoji integration
With its new emoji-focused integration, Opera now makes it easier for all Internet users to find and be directed to Yat pages, which are unique domains generated when a Yat is created from a custom string of emoji.
Users can customize their Yat page or redirect it elsewhere on the web. For example, musicians from around the world have already created their own Yat pages, including Lil Wayne, whose page directs users to his record label, or Steve Aoki, who redirects to his website. Also, G-Easy, Kesha, Young Money, 3Lau and Disclosure also use Yat.
As a result of this new integration, Yat emoji web addresses in Opera no longer need to be followed by ".y.at". At the same time, emoji strings embedded in web pages now automatically link to the corresponding Yat page.
With 90% of the world's 4600 billion internet users already using emoji to express themselves, according to Brandwatch, Yats' Opera integration opens up a new way for people to be present on the web. Interested users can learn more about using emoji in Opera by checking out this blog post.