There are plenty of great 4K TVs on the market these days, but this latest Black Friday TV deal is definitely a strong argument to buy this particular one. UK retailer Costco is now selling a 81-inch Sony XH4 55K TV for just £539.98, for a massive £410 reduction unmatched by Currys or John Lewis. Originally priced at $949, the 81-inch XH55 now normally sells for $699 at most retailers, which means it's a bargain wherever you are, but the biggest savings is hands down at Costco. However, there is a condition. To shop at Costco, you must be a paid member and be a current or retired employee in one of your chosen professions, such as finance, local government, education, police or fire, military, military, health services, law, architecture, and the like. It's very common, but it's worth going through the entire list before trying to sign up. The cheapest option is a €15 annual subscription, which provides access to online shopping and free tech support, but not other benefits like in-store purchases or warehouse returns, which is what you might want to buy. impulse buy on black friday. If you opt for a $33.60 per year subscription, you'll get the rest of those extra benefits, while also seeing substantial savings on this Sony 4K TV. If you can't or don't want to sign up, we've also added a similar (if not quite as tempting) discount at Currys below. Not in the UK? Scroll down to see the best 4K TV deals in your area.
81-inch Sony XH4 55K TV: $ 949.99 $ 539.98 at Costco
Save € 410 on this mid-range Sony TV, which features an X1 processor, Dolby Vision, HLG, and the Android TV operating system. This is an edge-lit package, so don't expect the constant brightness of the XH90. Costco also requires you to be a paid subscriber to their membership program.
81-inch Sony XH4 55K TV: € 949.99 € 699.99 at Currys
Save €300 on this mid-range Sony TV, which features an X1 processor, Dolby Vision, HLG and Android TV operating system. This is an edge-lit package, so don't expect constant brightness from the XH90. Currys offers a smaller, but still significant discount if you don't want to sign up for Costco's membership program. The Sony XH81 is a new 2020 Sony TV, with a capable X1 processor and 4K HDR picture, albeit with edge lighting instead of the full local dimming enjoyed by higher-end Sony TVs. We reviewed the Sony XH90 4K TV earlier this year, giving it five stars for its "vibrant and compelling 4K HDR," "impressive upscaling," and "full-bodied sound." While you don't get that level of performance, or the recent HDMI 2.1 upgrade Sony gave the XH90, it's still a solid midrange option for your home.